Single-App Options Arrive For ‘Smart Ad’ Tool


A mobile app tech provider working with radio stations not owned by the major ownership groups is now offering single App options that include its “Smart Ad” tool.

The rollout from RadioMax further augments a mobile platform with the inclusion of advanced mobile user engagement tools, unique and custom advertising opportunities and real-time data analytics.

“Our No. 1 goal is to drive new listenership, enhance the current listener experience, and generate more revenue for our partner stations,” notes John Wanzung, CEO of RadioMax parent RFX Group. “The platform we have created specifically for the independent radio community is suited perfectly to connect customers to stations, and to help grow traditional, digital and native advertising into new revenue generating opportunities.”

Each app includes technology designed to deliver “instant calls-to-action with meaningful and impactful responses on a station’s mobile app at the exact time a commercial, promo, or song plays on-air.” It is all tracked and measured, Wanzung says.

RadioMax offers three mobile solutions for independent stations — a single app, a multi-station app and via aggregate style, using a full custom app on the RadioMax platform.

“Many independently owned radio stations don’t always have the necessary resources to chase and explore digital opportunities,” notes Shayna Sharpe,  CEO of Regional Reps, which has been acquired by Gen Media Partners. “We see the RadioMax platform giving independent stations the mobile solution they have been looking for.”

RadioMax is based in Chicago. For product information, please contact Kelsey Danca at [email protected].