Radio’s Audience Remains High. Is a Revenue Drop Concerning?

By
Adam Jacobson
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0
The RBR+TVBR Editorial Office radio, purchased at a Brookstone in Washington, D.C., prior to December 1995. Honestly, it's so old we can't remember when we bought it. Our point: Who buys a radio anymore?
The RBR+TVBR Editorial Office radio, purchased at a Brookstone in Washington, D.C., prior to December 1995. Honestly, it's so old we can't remember when we bought it. Our point: Who buys a radio anymore?

The audience for terrestrial radio remains high. That’s a point made by many of the leaders of commercially licensed broadcasting companies over the last several years.


Here’s the bad news: A Pew Research Center analysis of MEDIA Access Pro and BIA Advisory Services data confirm that average radio revenue dropped “fairly sharply” in 2020.

And, for the all-news format, the dip in revenue was no different.

Or, are the numbers skewed?

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