Radio’s Big Fat ‘F’: Reaching Them, And Reaching Us


Does your group of radio stations make it easy for a potential client, or an everyday listener, to pick up the phone and speak with someone who can attend to a query or need?

If so, it may be a rarity, Editor-in-Chief Adam R Jacobson notes in a column that skewers one radio station for failing in the interpersonal communication arena.

Consider this an RBR+TVBR Observation worth reading, and perhaps commenting on yourself.

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