Here’s some data that radio broadcasting companies with heavy exposure in Nielsen Audio markets where the Portable People Meter is used to generate ratings reports may cheer about: October radio listening is now at 95% of March levels, as the recovery from severe COVID-19 cume declines in April continues for the industry.
That’s just one key highlight of a Tuesday webinar offered for clients. There’s also new insight into a PPM headphone adjustment, with Nielsen Media VP of Audience Insights Jon Miller offering up which markets saw the biggest lift from the tweak.
