Radio’s PPM Recovery Continues, Nielsen Audio Data Show


Here’s some data that radio broadcasting companies with heavy exposure in Nielsen Audio markets where the Portable People Meter is used to generate ratings reports may cheer about: October radio listening is now at 95% of March levels, as the recovery from severe COVID-19 cume declines in April continues for the industry.

That’s just one key highlight of a Tuesday webinar offered for clients. There’s also new insight into a PPM headphone adjustment, with Nielsen Media VP of Audience Insights  Jon Miller offering up which markets saw the biggest lift from the tweak.

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