Take a look at the latest Media Monitors Spot Ten Radio report, and there are two things of particular note. First, a government-funded campaign is at the No. 1 position, barely beating a big brand that’s consistently stuck with radio across the COVID-19 pandemic.
The second point of note: This brand, and three others, continue to use radio heavily, while other companies aren’t.
As shown below, a National Highway Traffic Safety Administration effort is inches ahead of Progressive, while GEICO is nearly 10,000 plays behind in the war for auto insurer spot supremacy.
Meanwhile, iHeart podcasts and company spots are widely seen — suggesting that some traditional, external advertising remains a challenge for many radio broadcasting companies.
The Home Depot, an active brand with radio, is back this week. So is AutoZone.