What Are The New Platforms, And Strategies, For Radio?


By John Ford

AUSTIN, TEX. — If attendees of the 2017 Radio Show weren’t hearing about the erosion of ad dollars heading to digital this year, it’s a pretty safe bet that the second-most overheard conversation the industry leaders will be talking about next week will be the digital dash.

The conference’s Wednesday “Headliner Session,” Radio’s New Strategies and New Platforms, put the conversation surrounding the much-ballyhooed connected car front and center.

Please Login to view this premium content. (Not a member? Join Today!)