Marketron, a provider of business software solutions and services to the media industry, has completed its purchased RadioTraffic, a traffic and billing system used by approximately 1,000 radio stations.
Closing of the deal took place today (7/31).
Marketron is headed by President/CEO Jeff Haley, while RadioTraffic is founded and operated by Dave Scott.
Scott previously founded and operated radio automation company Scott Studios, and before that was President of TM Century.
Bill Whitley of the Dallas office of Media Services Group and Stephan Sloan of the Providence office of Media Services Group served as the exclusive brokers, representing RadioTraffic in this transaction.