A Lubbock TX radio group extends its program reach via the use of HD Radio to add program streams generated by one of its FM stations. Now its adding sales reach by inking with The Tacher Company to bring in national advertising business.
Ramar Communications owns and operates KJTV AM, KXTQ FM, KLBB FM, KTTU FM, KLZK FM, KLZK HD2, KLZK HD3. It is also active on the digital side with a presence on mobile, the internet and on social media.
Chief Revenue Officer and General Manager, Chris Fleming states’ “We are never content doling the same thing year after year. In evaluating our National business, we looked for someone who matches that same mantra of not being satisfied with the status quo. Tacher offers us an equal level of drive on a National level.”
The rep firm stated, “We at the Tacher Company are looking forward to working with Chris and his entire team. Their entrepreneurial approach to broadcasting has led them to a position of market leader in Lubbock and we look forward to providing that same success on a Regional and National level.”