R/GA, which bills itself as "the agency for the digital age," announced that Robert Rasmussen has joined the agency as executive creative director on the Nike account, a position previously held by Nick Law, now Chief Creative Officer, NA. In this role, Rasmussen will guide the creative vision and foster innovative concepts across the account that includes Nike+, Nike Running, NIKEiD, Nike Basketball, Nike Women, Nike Gridiron, NikeStore, and Nike.com. R/GA said he will lead a large team and ensure creative excellence for campaigns as varied as branded applications, online advertising, broadband video advertising, mobile, and retail. Rasmussen was most recently creative director for the JetBlue account at JWT.
