Rating roundup from Providence to Hartford

2

Clark-SmidtProvidence RI and Hartford aren’t all that far from each other in terms of miles and the Nielsen market size rankings, and this drive through markets #42-#52 with Clark Smidt at the wheel has more geographic scope than New England alone.


February Finale – Nielsen PPM Markets #42 Providence to #52 Hartford
Clark Smidt, Broadcast Connector
This edition compeltes the February Nielsen PPM markets with the March numbers flying out of the shoot, this week. April / May always springs big radio doings, sets the GPS and this year brings new opportunities. Here’s to a great thought provoking NAB with your suitable for printing & sharing RBR Score Card & Commentary.

42. PROVIDENCE, RI. 1,381,00. Spanish 10%, Black 5%. 28 Stations, 57% Subscribe.
1 WPRO-F CHR Cumulus. + 0.4; 9.4-10.4-9.8, #1 cume 476k. Cumulus Rhym-CHR WWKX trails by 6.4.
2 WWLI A/C Cumulus. – 6.3; 15.2-8.6-8.9, with a 4.0 advantage over iHeart Hot A/C WSNE-F.
3 WCTK Country Hall. + 1.0; 6.6-7.4-7.6 is the only Rhode Island Country and very steady performer.
4 WHJY Rock iHeart Media. + 1.2; 5.5-5.5-6.7, gains but lower than usual.
5 WPRO/WEAN-F Talk Cumulus. + 1.0; 4.8-5.3-5.8, leads 5 talkers. The combined N/T Total: 9.3.
6 WSNE-F Hot A/C iHeart. + 0.4; 4.5-4.7-4.9. Always a bridesmaid. A/C Totals 13.8.
7 WWBB Classic Hits Cumulus. – 2.6; 7.3-6.8-4.7. Only classic; up-hill battle.
8 WVEI-F Sports Entercom. + 1.0; 3.1-5.2-4.1. Boston relay.
9 WWKX Rhythmic-CHR Cumulus. + 0.5; 2.9-3.7-3.4.
10 WKKB Tropical Davidson Media. – 0.8; 2.7-2.2-1.9. Strange fall.
N/T: WGBH Boston Educa. 1.7; WPRV Cumulus 0.8; WHJJ iHeart 0.4; WELH/WRNI RI Public 0.4.
Classical: WJMF Bryant University 0.4; WCRB Boston Educational 0.1.
Swings: + 1.2 Rock WHJY, + 1.0 for each Country WCTK, Talk WPRO/WEAN, Sports WVEI-F;
– 6.3 A/C WWLI, – 2.6 Classic Hits WWBB.
Shares: Cumulus Media 28.7, iHeart 16.2, Hall Communications 7.6.

43. RALEIGH, NC. 1,377,700. Black 22.5%, Spanish 10%. 41 Stations, 59% Subscribe.
1 WQDR-F Country Curtis Media. + 0.6; 8.2-9.4-8.8, ropes iHeart Country WNCB by 5.4.
2 WUNC News/Talk Univ.No.Cal Chapel Hill. + 1.6; 6.9-7.7-7.8, tops Curtis N/T WPTF 6.0 & Talk WPTK 7.2.
3 WDCG CHR iHeart. + 0.2; 6.9-6.2-7.1, leads Curtis CHR WPLW by 2.0. CHR Total: 11.5.
4 WRAL A/C Capitol Broadcasting. – 7.4; 14.0-7.0-6.6. Exclusive A/C, apres holiday dip, #1 cume 467,500.
5 WFXC/WFXK Urban A/C Radio One. – 0.7; 6.8-6.6-6.1, partners Urban WQOK off 0.6, Gospel WNNL, 0.8.
6 WQOK Urban Radio One. – 0.2; 5.7-6.0-5.5. The three Radio One Urban oriented formats Total 16.9.
7 WBBB Adult Hits Curtis Media. + 0.1; 5.4-5.5-5.5. Exclusive format, very steady.
8 WNNL Gospel Radio One. – 0.3; 5.6-6.0-5.3. Exclusive; Inspirational Christian Radio Training WRTP, 0.2.
9 WRDU Classic Rock iHeart. + 0.9; 3.7-3.9-4.6, posts 0.9 ahead of Curtis Classic Hits WKIX-F
10 WPLW CHR Curtis Media. +1.3; 2.4-3.5-3.7. CHR Total Share: 11.5.
11 WKIX-F Classic Hits Curtis Media. + 1.3; 2.4-3.5-3.7. Classic Rock/Classic Hits/ Adult Hits Total: 13.8.
11 WTKK Talk iHeart. +1.5; 2.2-2.9-3.7. Curtis N/T WPTF 1.8 & WPTK 0.6. NC Central U News WNCU 0.2.
13 WNCB Country iHeart. + 0.1; 3.3-3.5-3.4. Steady score for Raleigh’s lone Country.
14 WCMC-F Sports Capitol Broadcasting. + 0.7; 2.5-3.3-3.2. Capitol Sports WDNC adds 0.3 = 3.5 Total.
14 WCPE/WBUX/WURI/WZPE Educational Informational. +1.5; 1.7-2.5-3.2. Shaw University Jazz WSHA 0.3.
16 WDCG-HD2 Modern Rock iHeart. Flat, 2.6.
17 WYMY Regional Mexican Curtis, 2.1-2.2-2.3. Curtis Comedy WFNL, 0.2.
Swings: + 1.6 N/T WUNC, + 1.5 Classical WCPE quadcast; – 7.4 A/C WRAL, – 0.7 Urban A/C WFXC/WFXK
Shares: Curtis Media 27.3, iHeart Media 21.4, Capitol Broadcasting 10.1, Univ. No. Carolina Chapel Hill 8.0.

44. NORFOLK, VA. 1,358,100. Black 32%, Spanish 5%. 37 Stations, 59% Subscribe.
1 WVKL Urban A/C Entercom. – 0.3; 12.5-13.4-12.2, #1 cume 360,300, leads Max Urban A/C WGH by 10.2.
2 WOWI Urban iHeart Media. + 0.8; 7.7.-7.7-8.5, Norfolk State U Urban 0.8. Non-Rhym Urban Total: 24.8
3 WGH-F Country Max Broadcast Group. + 1.3; 4.7-6.2-6.0, exclusive Norfolk Country.
3 WNOR Rock Saga Communications. + 1.4; 4.6-5.7-6.0 with a 2.1 lead over Saga Classic Rock WAFX.
5 WVBW Classic Hits Max Broadcast. – 0.8; 6.2-5.9-5.4, tops WAFX 1.5 & iHeart Rhym-Oldies WHBT-F 1.8.
5 WPTE Modern A/C Entercom. + 0.6; 4.8-5.6-5.4, ups ETM A/C WWDE 0.9. 5 A/C = 14.2 + Urban A/C: 26.0.
7 WNVZ Rhythmic-CHR Entercom. – 0.4; 5.0-3.7-4.6. Roller coaster ride. All 3 CHR Total: 9.8.
8 WWDE-F A/C Entercom. – 4.9; 9.2-4.1-4.3. Starts to comeback from post-Kringle slide.
9 WAFX Classic Rock Saga Communications. + 0.2; 3.7-4.2-3.0 Saga has both “Rock” brands. Total: 9.9.
10 WHBT-F Rhythmic Oldies iHeart. + 1.9; 1.7-2.5-3.6, a format to watch/hear; Classic 3-way Totals 11.9.
11 WVHT CHR Max Broadcast Group. – 0.8; 4.0-3.8-3.2, jumps iHeart CHR WGH by 1.2.
12 WMOV-F Rhythmic A/C IHeart. – 2.3; 4.4-2.1-2.1.
13 WNOH CHR iHeart – 0.7; 2.7-2.4-2.0 ties Max Broadcast Urban A/C WGH, + 0.6; 1.4-1.9-2.0.
15 WVSP-F Sports Max Broadcast Group. – 0.7; 2.4-2.4-1.7 and that’s all there is for Norfolk Sports.
16 WHOV Gospel Hampton University, Flat 1.3. Norfolk State U Urban, 0.8. Saga Adult Standards WJOI, 0.5.
Swings: + 1.9 Rhythmic Oldies WHBT-F, + 1.4 Rock WNOR; – 4.9 A/C WWDE-F, – 2.3 Rhythmic A/C WMOV-F.
Shares: Entercom 27.3, Max Broadcast Group 18.3, Saga Communications 10.4.

45. NASHVILLE, TN. 1,285,000. Black 16%, Spanish 6%. 54 Stations, 44% Subscribe.
1 WJXA Soft A/C Midwest Comm. – 2.9; 14.1-10.0-11.2, #1 cume 511,300. A/C Cumulus Urban trails 6.8.
2 WRVW CHR iHeart. + 1.4; 6.8-7.8-8.2, slams Cumulus CHR WNFN by 5.8. CHR Total: 10.6.
3 WCJK Adult Hits Midwest Comm. + 1.4; 6.3-7.5-7.7, Sir Duke grabbed a good pair of exclusive formats.
4 WUBT Urban iHeart. + 0.2; 6.9-7.5-7.1, tops CMLS Urban A/C WQQK 1.7, Cromwell Gospel WPRT-HD2, 0.3.
5 WGFX Sports Cumulus. – 0.7; 6.1-6.5-5.4. Cromwell Sports WPRT-F at 1.3, WQZQ 0.2. Nashville Sports: 6.9.
5 WQQK Urban A/C. + 0.1; 5.3-5.4-5.4. Only competition: big Soft A/C WJXA and Gospel HD WPRT at 1.3.
7 WNRQ Classic Rock iHeart Media. + 0.4; 4.9-5.2-5.3, outdistancing Cumulus Modern Rock WBUZ by 2.1.
8 WKDF Country Cumulus. + 0.3; 4.6-5.0-4.9, leads 4 Country stations, including co-owned WSM-F by 0.6.
9 WSM-F Country Cumulus. – 0.5; 4.8-3.8-4.3, still 0.5 ahead of iHeart Country WSIX-F. Country Total: 14.3.
10 WSIX-F Country iHeart. – 0.1; 3.9-3.7-3.8, with #4 Country Ryman Hospitality WSM 1.5 behind.
11 WWTN Talk Cumulus. + 0.6; 3.2-3.4-3.8, lead talker 0.3 over Nashville Public N/T WPLN-F. Total N/T: 9.3.
12 WPLN-F News/Talk Nashville Public Radio. + 1.1; 2.4-3.6-3.5. Co-Owned N/T WPLN sits at 0.2.
13 WBUZ Modern Rock Cromwell Group. – 0.1; 3.3-3.4-3.2. Cromwell owns Gospel WPRT-HD2, 0.7-0.5-0.3.
14 WNFN CHR Cumulus. + 0.1; 2.3-2.3-2.4.
15 WAYM Christian WAY Media. + 0.5; 1.6-1.8-2.1. WAY Co-owned WAYQ adds 0.2.
16 WLAC News/Talk iHeart. + 0.3; 1.5-1.6-1.8.
17 WPRT-F Sports Cromwell Group. – 0.2; 1.5-1.5-1.3.
17 WFCL Classical Nashville Public Radio, 1.3, gives NPR Cluster 5.0. Middle TN State U Classical WMOT, 0.1.
Swings: + 1.4 CHR WRVW, + 1.4 Adult Hits WCJK, + 1.1 N/T WPLN-F; – 2.9 Soft A/C WJXA, – 0.7 Sports WGFX.
Shares: TIE! iHeart Media & Cumulus Media 26.2. Midwest Comm. 18.9, Cromwell & Nashville Public both 5.0.

46. GREENSBORO, NC. 1,219,700. Black 22%, Spanish 8%. 45 stations, 47% subscribe.
1 WQMG Urban A/C Entercom. + 0.3; 9.9-9.6-10.2. Score this a 1-2-3-4 very impressive win for Entercom!
2 WSMW Adult Hits Entercom. + 0.6; 8.8-10.1, 9.4. Exclusive format, nicely executed. #1 cume 339,300.
3 WJMH Rhythmic-CHR Entercom. + 1.2; 6.8-6.6-8.1, leads Dick CHR WKZL by 2.0, iHeart CHR WMKS 2.5.
4 WPAW Country Entercom. – 0.2; 6.6-7.1-6.4, 0.3 over iHeart Country WTQR. Country Total Share: 12.5.
5 WKZL CHR Dick Broadcasting. + 1.7, 4.6-4.5-6.3, taking iHeart CHR WMKS by 0.7. CHR Total: 11.9.
6 WTQR Country iHeart. + 0.6; 5.5-6.0-6.1.
7 WMAG Adult Contemporary iHeart. – 10.2, 16.1-7.3-5.9 as somebody has to pay the Holiday dump tab.
8 WMKS CHR iHeart. + 1.9; 3.7-4.4-5.6.
9 WKRR Classic Rock Dick Broadcasting. + 0.3; 4.7-5.2-5.0. Other Rock is iHeart Modern WVBZ at 1.5.
10 WPTI Talk iHeart. + 0.6; 2.2-2.3-2.8, edge over N/T’s Wake Forest WFDD & UNC Chapel Hill WUNC 1.7.
11 WYMY Regional Mexican Curtis Media. + 0.2; 1.7-1.8-1.9, is the only Hispanic subscriber.
12 WFDD News/Talk Wake Forest & N/T WUNC UNC Chapel Hill tie at 1.7. Curtis Media Talk WSJS is 1.4.
14 WVBZ Modern Rock iHeart, 1.5.
Gospel: Baker Family Southern own both WXRI 0.3 & WTJY 0.1. Entercom Gospel WEAL 0.1.
Curtis Country WPCM 0.1. Curtis Sports WCOG DNS (doesn‘t show) so Greensboro Sports is a shut-out.
Winston-Salem State University Jazz WSNC, 0.1.
Swings: + 1.9 CHR WMKS, + 1.3 Rhythmic-CHR WJMH; – 10.2 A/C WMAG, – 0.4 N/T WFDD
Shares: Entercom 34.2, iHeart Media 21.9, Dick Broadcasting 11.3.

48. WEST PALM BEACH, FL. 1,163,200. Spanish 19%, Black 17%. 34 Stations, 50% Subscribers.
1 WRMF Hot A/C Digity Media. + 2.1; 8.3-9.9-10.4, #1 cume 467,100 and the only Hot A/C in town.
2 WOLL A/C iHeart Media. + 0.8; 6.9-7.4-7.7 for a 5.3 lead over Digity A/C WEAT.
3 WIRK Country Digity Media. + 0.9; 5.9-7.2-6.8, solo Country in West Palm.
4 WEAT A/C Digity Media. – 3.1; 8.2-5.5-5.1. Hot A/C, A/C & Urban A/C Total: 27.7.
5 WMBX Urban A/C Digity Media. – 0.7; 5.2-4.8-4.5. Completing a 1-3-4-5 Digity win in West Palm.
6 WLDI CHR iHeart. – 0.1; 3.7-2.9-3.6. The solo CHR.
7 WAYF Christian WAY Media. -1.3; 4.8-3.7-3.5 vs. WRMB Moody Bible Religious Teaching at 1.2.
8 WKGR Classic Rock iHeart. – 0.7; 4.0-3.2-3.3, this is the only PB station with Rock in its name.
9 WZZR Talk iHeart Media. + 0.5; 2.1-2.3-2.6. iHeart Spanish Hits WRLX 1.6. News/Talk WJNO 0.9.
10 WLRN-F/WKWM Dade County School Board. + 0.4; 1.6-1.6-2.0. Five News/Talk Total Share: 7.1.
12 WPBI Classical American Public Media, 1.6. APM News WPBI-HD2, 1.4. APM Classical WKCP, 0.3.
Swings: + 2.1 Hot A/C WRMF, + 0.9 Country WIRK; – 3.1 A/C WEAT, -1.3 WAYF Christian.
Shares: Digity Media 26.8; iHeart Media 19.9.

49. JACKSONVILLE, FL. 1,156,700. Black 21%, Spanish 7%. 39 Stations, 44% Subscribe.
1 WEJZ Soft A/C Renda Broadcasting. – 6.0; 17.9-12.9-11.9. Big gain, big drop, big # 1 cume 535,400.
2 WAPE-F CHR Cox Media Group. + 1.3; 6.4-7.7-7.7. Outpaces iHeart CHR WKSL by 3.9.
3 WJGL Classic Hits Cox Media Group. + 1.9; 5.8-7.3-7.7. iHeart Rhythmic Oldies WSOL-F behind 3.5.
4 WQIK-F Country iHeart. + 0.8; 6.5-7.4-7.3. Two strong Country stations tie for 4th place.
4 WGNE-F Country Renda. + 2.3; 5.0-6.7-7.3. Nice jump. Country Total: 14.6.
6 WOKV-F News/Talk Cox Media. + 0.5; 5.4-6.0-5.9 with a 2.8 lead over News/Talk WJCT-F, Inc.
7 WJBT Urban iHeart Media. + 0.4; 5.4-5.7-5.8 and 3.0 out front of Cox Urban WJGL-HD2.
8 WSOL Rhythmic Oldies iHeart. – 0.3; 4.5-4.8-4.2.
9 WWJK Adult Hits iHeart Media. + 0.6; 2.9-3.0-3.7.
10 WJCT-F News/Talk WJCT, Inc. + 0.8; 2.3-3.0-3.1. News/Talk Totals 9.0.
11 WJGL-HD2 Urban Cox Media. – 0.3; 3.1-3.1-2.8.
12 WMUV Christian Chesapeake-Portsmouth Broadcasting. – 0.2; 1.6-1.0-1.4.
13 WKSL-HD2 Rock iHeart 0.9. iHeart Media WFXJ Sports, 0.2 is the only Jacksonville Sports subscriber.
Swings: + 2.3, Country WGNE-F, + 1.9 WLGL Classic Hits; – 6.0 Soft A/C WEJZ,
– 0.3 each for Urban A/C WHJX, Rhythmic Oldies WSOL-F & Urban WJGL-HD2.
Shares: Cox Media 33.1. iHeart Media 26.9. Renda 19.2.

51. MEMPHIS, TN. 1.104,200. Black 45%, Spanish 5%. 41 stations, 63% subscribe.
1 KJMS Urban A/C iHeart Media. + 0.6; 8.9-10.0-9.5, iHeart wins 1-2-3 and has 4 Urban formats.
2 WHAL-F Gospel iHeart Media. – 0.6; 8.7-8.8-8.1. Big Gospel audience, exclusive format.
3 WHRK Urban iHeart Media. – 0.9; 8.9-7.3-8.0.
4 WRVR A/C Entercom. – 4.6; 11.5-7.2-6.9. The once NYC Riverside Church calls are #1 cume 325,700.
4 WRBO R&B Oldies Cumulus. + 0.1; 6.8-6.7-6.9. WIVG Flinn Rhythmic Oldies is 5.6 back at 1.3.
6 WDIA Urban A/C iHeart Media. + 0.3; 5.4-5.4-7.7. 3 Urban A/C’s Total: 15.7.
7 WMC-F Hot A/C Entercom. + 0.6; 4.8-5.3-5.4. All 5 A/C’s (3 Urban, 1 Hot, 1 Plain) Total: 28.0.
8 KXHT Rhythmic-CHR Flinn Broadcasting. – 0.2; 4.7-4.3-4.5. All CHRs Total: 8.7.
9 WGKX Country Cumulus Media, Inc. + 0.1; 3.8-5.1-3.9. WLFP Entercom Country + 0.4; 1.4-1.7-1.8.
10 WXMX Rock Cumulus. -0.2; 3.7-3.5-3.5. iHeart Classic Rock WEGR is 1.5 back.
11 WMFS-F Sports Entercom. + 0.4; 2.5-3.1-2.9 & Sports WMC, 0.2. Flinn Sports: WHBQ 0.7, WPGL 0.1
12 WKNO-F/WKNP Classical Mid-South Public Communications. + 0.7; 1.8-2.2-2.5.
13 WHBQ-F CHR Flinn Broadcasting. + 0.1; 2.3-2.3-2.4. KWNW CHR iHeart.+ 0.2; 1.6-1.6-1.8.
14 WREC News/Talk iHeart Media. + 0.6; 1.7-1.8-2.3. Cumulus Talk WKIM + 0.6; 1.0-1.4-1.6.
15 WEGR Classic Rock iHeart Media. + – 0.5; 2.5-2.3-2.0. Mighty Media Classic Hits WGUE, 0.8.
16 WLFP Country Entercom. + 0.4; 1.4-1.7-1.8. Mighty Media Country WEBL/WOWW, 1.3.
Mighty Media Classic Country 0.5 ties Shelby Country Schools Urban A/C WQOX 0.5.
Swings: + 0.7 Classical WKNO/WKNP, + 0.6 each: Urban A/C KJMS, Hot A/C WMC-F, N/T WREC & WKIM;
– 4.6 A/C WRVR, – 0.9 Urban WHRK.
Shares: iHeart Media 37.4, Entercom 17.2, Cumulus Media 15.9, Flinn Broadcasting 9.0.

52. HARTFORD, CT. 1,072,700. Spanish 13%, Black 11%. 25 Stations, 52% Subscribe
1 WRCH Soft A/C CBS Radio. – 5.6; 15.2-9.6-9.6. Back in the saddle at #1 share, #2 cume.
2 WTIC News/Talk CBS Radio. +1.7; 6.4-7.6-8.1. Iconic and only CT AM 50kw.
3 WWYZ Country iHeart Media. + 1.4; 6.6-7.6-8.0.
4 WTIC-F Hot A/C CBS Radio. + 1.6; 6.0-7.2-7.6. #1 cume 341,400.
5 WKSS CHR iHeart Media. – 0.1; 6.8-6.4-6.7 to take CBS Rhym-CHR by 0.9.
6 WZMX Rhythmic-CHR CBS Radio. – 0.2; 6.0-6.0-5.8.
7 WHCN Classic Hits iHeart. + 0.3; 5.3-5.3-5.6. WDRC-F dropped Classic Hits filling WCCC Rock void.
8 WDRC-F Classic Rock Connoisseur Media. + 1.4; 3.9-4.6-5.3. Now, Hartford’s only Rock.
9 WNPR/WPKT/WEDW/WRLI News/Talk Connecticut Educational Telecom. +1.1; 2.9-3.3-3.0.
10 WUCS Sports iHeart. – 0.2; 2.1-2.7-1.9. Co-owned iHeart Sports WPOP sits at 0.1.
11 WFCR News University of Massachusetts. + 0.1; 1.4-1.4-1.5. News/Talk Total: 14.0.
12 WDRC/WMMW/WSNG/WWCO Talk Connoisseur Media. + 0.3; 1.1-1.4-1.4.
Swings: + 1.7 N/T WTIC, + 1.6 Hot A/C WTIC-F; – 5.6 Soft A/C WRCH, – 0.2 Rhym-CHR WZMX & Sports WUCS.
Shares: CBS 31.1, iHeart 22.3, Connoisseur Media 6.7.

Takeaways:
Big Week with March PPMs and NAB Buzz.
More ways to hear radio; what about new formats?
Boomers have dollars, votes and are predisposed to radio.
Local + Content / Presentation = Audience + Advertisers.

Clark Smidt connects resources with new business. Boston since ’70.
Make It Your Championship Year. 978 470-2120. [email protected] www.broadcastideas.com


2 COMMENTS

  1. Hello again Clark: I understand your line about terrestrial radio not going
    away quickly, but my sources tall me that it is definitely headed in that
    direction…I think the prediction was 10 years down the road NO terrestrial
    radio will be in new cars. Also, I don’t know where you get the figures
    about population makeup, but we live in Germantown, TN. a Memphis suburb, and
    the black population here is between 65 and 70%, not the 45% from your source.

  2. This is a great post. I live in the Raleigh Durham area and see that CURTIS remains the dominant player in terrestrial radio in this region. I do not see any other posting that Jack Parnell is commenting on. I must say that I believe that radio remains the #1 driver of traffic to websites. We say in our RL (Radiocentrix labs) Audio is the gateway drug to client engagement. Thanks, Mr. Smmidt.

Comments are closed.