Ratings for "Kid Nation" aren't kid stuff


Advertisers may have shied away, but CBS is happy with the audience turnout for the premiere of "Kid Nation." The show placed first in its 8:00-9:00 pm time in adults 18-49, children 2-11 and children 6-11, according to preliminary Nielsen Live Plus same-day ratings for Wednesday.

Kid Nation finished first in adults 18-49 (3.1/09), children 2-11 (1.9/08) and children 6-11 (2.3/09) while placing second (to NBC’s "Deal or No Deal") in households (6.0/10), viewers (9.38m), adults 25-54 (3.4/09), adults 18-34 (2.5/08) and teens 12-17 (2.3/09). This is CBS’s best time period delivery in teens rating since 2/8/06 (The "Grammy Awards"), the network proudly noted.

"CBS Research estimates that when Nielsen tallies all DVR playback, across-the-board ratings should increase by +5%," the ratings announcement declared.