Join Connector Clark Smidt for a guided tour of Nielsen Audio ratings for some of America’s largest media markets. The ride starts in Washington DC and concludes in Pittsburgh with many stops in between.
Tricks or treats? October Nielsen Radio Ratings, The Live 25 revisited
by Clark Smidt, Broadcast Connector
It’s getting exciting….Strong winds…elections…..industry buzz….blowhard or real change? Here’s the next installment of the Nielsen Audio Results from September 11-October 8. These are Top 25 Radio Markets using PPM measurement, reported 13x per year. Even top line total persons 6+ subscriber only results, give an indication for content. Could radio could get more of that well deserved piece of the pie with just one quantitative measure for every station in every radio market? As in: Apples to Apples for every broadcast signal that registers?
7. WASHINGTON, D.C. 4,522,700. Hubbard Broadcasting News WTOP/F-WTLP again #1 share August/September/October 8.5-7.8-7.5 and 3rd place cume. Howard University UrbanA/C WHUR in 2nd, up again 5.4-6.5-6.9, iHeart Media CHR WIHT adds to #1 September/October cume 1.26-1.33 million moving up to 3rd ranked share 6.0-6.1-6.6. American University News/Talk WAMU is now 4th 6.2-6.3-6.1 and iHeart A/C WASH moves into 5th 5.0-4.3-4.6. Music. Radio One UrbanA/C WMMJ 4.6-4.8-4.3, Radio One Gospel WPRS 4.6-4.5-4.0 ties Greater Washington Educational Telecom Classical WGMS/WETA 3.7-3.7-4.0 and Radio One Urban WKYS is 3.3-3.1-3.0. iHeart Country WMZQ steady 3.8-3.7-3.8 with co-owned ModRock WWDC 3.8-3.4-3.7, ClassicRock WBIG down 4.4-3.8-3.3. CBS Radio HotA/C WIAD 3.5-3.9-3.6 is the co-cluster leader with RymCHR WPGC/F 4.2-3.8-3.6 and Tropical WLZL holding 2.3-2.6-2.6. Columbia Union College Christian WGTS 3.4-3.4-3.1. Sports: CBS WJFK 2.4-2.9-3.2, Red Zebra WTEM trimulcast 1.4-2.0-2.9 and Red Zebra WSPZ .4. (Should major league team names be Grandfathered?) Other News/Talk: Cumulus WMAL-A/F 3.7-3.9-4.2, CBS News WNEW/F 1.2. HD: Blue Grass WAMU-2 shows .1. Capital Stats: 52 stations – simulcasts count as one – 54% subscribe, meaning we’re ony privy to about half of the story. Ethnic Composition: AfroAm 27%, Spanish 14%. September/October Share Swings: + .9 Urban WKYS, -.5 for UrbanA/C WMMJ, Gospel WPRS and ClassicRock WBIG. Reported Rating Range: from high 6.8 to low .1. Cluster Shares: iHeart 23.0-21.3-22.0, CBS 13.9-14.3-14.6, Radio One 12.5-12.5-11.3 Hubbard 8.6-8.0-7.6, Cumulus 6.6. Top D.C. format: News/Talk 19.0.
10. BOSTON, MA. 4,022,600. In Honor of His Honor, Mayor Tom Mineno 1942-2014. iHeart CHR WXKS/FM, once again #1 share 6.9-6.9-7.0 and #1 cume 1.35-1.41-1.40 million. Greater Media now ranks 2nd, 3rd and 4th with ClassicHits WROR 6.8-6.6-6.2, Country WKLB 6.3-6.4-6.0 and #2 cume A/C WMJX 5.6-6.1-5.8. Now in 5th, CBS Classic Rock WZLX slides 6.1-6.4-5.6. Following the next 4 slots filled with talk stations, music continues with CBS HotA/C WBMX 3.8-4.5-4.1, iHeart RymCHR WJMN flat 3.5-3.4-3.5, Greater Media RymCHR WBQT hanging 3.0-3.3-3.2, Greater Media ModRock WBOS 3.0-2.7-2.9, Entercom Rock WAAF/WKAF 3.1-3.1-2.7, CBS CHR WODS 3.2-2.9-2.7, Northeast Broadcasting AA WXRV 2.0-2.4-2. and GBH Educational WCRB 2.1-1.9-2.0. The fight for 2nd place Country finds iHeart WBWL already slowing 2.6-2.4-1.8 and Hall WCTK 1.3. Emerson College Variety WERS 1.0. iHeart Spanish Hits .2 and U.Mass WUMB quintalcast, as in 5 signals, .1. The Boston Sports Battle starts the season with a jump for both contenders: CBS WBZ/FM 2.7-3.6-4.7 vs. Entercom WEEI/FM 3.3-3.2-4.2 (I programmed music on both sets of calls – Group W CHR ’71-’75 & CBS Softrock ’77-’81) and lastly, Entercom Sports 50kw WEEI/A .3. News/Talk: Boston University WBUR/F 4.0-4.5-4.5, Entercom WRKO/A gains 3.0-3.3-3.5, WGBH/F 2.9-2.1-2.9. Hub Stats: 60 stations, 42% subscribe. Spanish 9%, AfroAm 7%. Sept/Oct Swings: +1.1 Sports WBZ/F; -.6 Country WBWL. Reported Rating Range: from high 7.0 to low .1. Cluster Shares: Greater Media 24.7-25.1-24.1, CBS 20.8-19.4-21.9, iHeart 13.2-12.9-12.5, Entercom 9.6-9.8-10.7. Top Boston format: CHR/RymCHR 16.4.
11. DETROIT, MI. 3,732,000. CBS again has 3 of the Top 5 – #1 Sports WXYT moves 7.6-7.4-8.3 jumping to #1 cume 1.07 million, ClassicHits WOMC 3rd, 6.8-6.8-6.2 and CBS News WWJ is #4 5.9-6.0-6.0. iHeart UrbanA/C WMXD grows into 2nd 5.3-6.9 and #5 share belongs to Cumulus News/Talk WJR 4.7-4.6-4.9. Music. iHeart CHR WKQI 5.2-5.3-4.8, CBS CHR WDZH 3.0-3.0-3.1. CBS Country WYCD 5.6-4.8-4.7, Cumulus Country WDRQ 2.5-2.2-1.8. Greater Media ClassicRock WCSX 5.5-4.6-4.7, Greater Media Rock WRIF 4.4-4.5-4.5, iHeart ClassicRock WDTW 3.2-3.4-3.8, Bell Media Canada AA CIDR 2.1, ModRock CIMX 1.7, Oldies CKLW .3. iHeart Urban WJLB 3.8-4.5-4.3, Radio One UrbanA/C WDMK 5.3-4.5-4.2, Radio One Urban WGPR 3.1-3.4-2.7, Radio One Gospel 2.0-2.0-2.3. iHeart A/C WNIC 4.1-4.4-4.2, Cumulus HotA/C WDVD 4.1-4.2-3.8. Detroit Public TV Classical WRJC gains 1.5-2.1-2.5. News/Talk: Michigan Public Media WUOM 1.6, Wayne State U. WDET/F .8, Bell Media CKLW .4. Sports: Greater Media WMGC/F 1.2, CBS WXYT .4, iHeart WDFN .3. Motown Stats: 48 stations, 60% subscribe. AfroAm 22%, Spanish 4%. Swings: +.9 Sports WXYT, -.7, Urban WGPR. Shares: CBS 29.0-28.3-28.7, iHeart 21.9-24.3,-24.3, CMLS 11.3-11.0-10.5, Greater Media 10.9-10.0-1.4, Radio One 10.4-9.9-9.7. Top Detroit format: Urban 20.4.
12. MIAMI, FL. 3,670,900. Same Top 5 share rankers. Cox Urban WHQT is again #1, 7.7-8.1-7.7 on the 9th market cume. Lincoln Financial A/C WLYE up 6.2-6.9-7.1 for 2nd and a steady #1 cume 1.23 million. Univision SpanishHits WAMR 6.1-6.4-6.5, Cox Soft A/C WFEZ also up 5.3-5.5-5.9 and iHeart CHR WHY 5th, 4.5-4.4-4.9. Music: Beasley Broadcast (just received regulatory approval to proceed with CBS) RymCHR WPOW 3.7-3.9-4.1 and co-owned market exclusive Country WKIS 2.8-3.0-2.9. Lincoln Financial ClassicHits WMXJ 4.4-4.1-3.9, iHeart ClassicRock WBGG 3.1-2.8-2.7, iHeart HotA/C WMIA 3.0-3.0-2.6. Univision Tropical WRTO 3.7-3.5-3.9, Spanish Broadcasting System Tropical WXDJ 3.7-3.5-3.4, SBS Tropical WCMQ 3.1-3.3-3.3, iHeart Spanish CHR WMGE 3.8-3.2-2.7, Fenix Spanish WWFE 1.7. Cox CHR WFLC 3.2-3.6-3.5, Cox Urban WEDR 3.9-4.0-3.7, iHeart Urban 3.0-2.8-2.9. American Public Classical WKCP 1.1-1.2-1.5, WAY Media Christian WAYF 1.3, Moody Bible Religious WRMB, 1.2 . Spanish News/Talk: Univision WAQI 4.0-3.8-3.6, Grupo WSUA 1.4, Union Radio WURN/QLVJ 1.0, Univision WQBA .4. News/Talk/Sports: Dade Country WLRN/WKWM 2.5, iHeart WIOD 1.2, Beasley Sports WQAM .9, iHeart Sports WINZ .3. Citrus Stats: 51 stations, 61% subscribe, Spanish 50%, AfroAm 21%. Swings: +.5 CHR WHYI, -.5 SpanishCHR WMGE. Shares: Cox 20.1-21.2-20.8, iHeart 18.5-17.5-17.3, Univision 13.8-13.7-14.4 , Lincoln Financial 10.6-11.0-12.5, Beasley to become CBS 7.4-8.1-7.9. Top Miami format: Spanish 27.9.
13. SEATTLE, WA. 3,477,300. Hubbard Broadcasting wins #1 share and #1 cume with CHR KQMV, 6.2-6.3-6.8 and 999k. Entercom is 2nd & 5th on Rock KISW up 4.9-5.0-5.2 and Country KKWF 5.0-4.8-4.8. #3 share Bonneville / KSL News/Talk KIRO/F 4.3-4.6-5.1 and Hubbard SoftA/C KRWM is ranked 5th, 5.8-4.6-5.0. Music. Crista Media Christian KCMS 4.5-4.5-4.3, CBS Classic Rock KZOK 4.4-4.1-3.9, CBS Adult Hits KAJQ 3.5-3.3-3.6, iHeart ClassicHits KJR/F 3.7-3.8-3.3. Classic Radio Classical KING/F 2.2-3.1-3.4, Sinclair Broadcast HotA/C KPLZ 3.6-3.9-3.3, Hubbard ModA/C KLCK/F 3.3-3.1-2.7, Entercom HotA/C KHTP 3.1-2.7-2.5, Enrtercom Mod/RocK KNDD 3.2-3.0-2.9. Hubbard ModA/C 3.3-3.1-2.7. CBS Country KMPS 3.1-3.4-3.2, Pacific Lutheran U. Jazz KPLU trimulcast 2.4-2.3-2.8, iHeart RymCHR KUBE 3.3-2.9-2.5 ties Entercom HotA/C KHTP 3.1-2.7-2.5, Hubbard AdultStandards KIXI 1.4, Friends of AA KEXP/F 1.1, Seattle Public Schools RymCHR KNHC .8 equals iHeart CHR KYNW .8. Sports: Bonneville KRIO 3.7-4.5-4.0, iHeart KJR 1.2-1.7-1.7, CBS KFNQ .2, iHeart KHHO .1. News/Talk Northwest Public KUOW trimulcast 3.2-4.0-4.0, Sinclair KOMO-A/F 2.9-2.9-3.0, Bonneville Talk KTTH 2.1-2.1-2.6, Sinclair Talk KVI 1.0. Seattle Stats: 61 stations, 56% subscribe. Spanish 8%, AfroAm 6%. Swings +.5 for CHR KQMV, N/T KRIO/F, Kazz KPLU and Talk KTTH; -.6 HotA/C KPLZ/F. Range 6.8-.1. Shares: Hubbard 16.3-15.0-15.9, Entercom 16.2-15.5-15.4. CBS 11.2-11.0-10.9, iHeart 12.6-13.4-12.4, Bonneville 10.1-11.2-9.1, Sinclair Broadcast 7.7-7.9-7.3. Top Seattle Format: News/Talk 15.7.
14. PHOENIX, AZ 3,222,700. CBS again #1 Share for Classic Hits KOOL/F 6.2-6.2-5.9 on #6 cume. iHeart follows at 2-3-4 with A/C KESZ 5.5-4.9-5.1 and #1 cume 1.07 million, Talk KFYI jumps into 3rd 4.4-4.5-5 and Hot/AC KMPX 4.7-5.1-4.9. 5th ranked Hubbard ClassicRock KMPX 4.5-4.7-4.6 ties Hubbard Rock KUPD 4.4-4.3-4.6 and also CBS Country KMLE 4.0-4.4-4.6. Music. iHeart Country KNIX/F 4.8-4.5-4.4, iHeart CHR 4.4-4.1-4.1, CBS RymCHR KZON 3.2-3.2-3.4, Yucaipa Companies RymCHR KKFR 3.2-3.1-2.6 and Yucaipa HotA/C KMVA/KEXX 3.8-3.5-3.5. iHeart AdultHits KYOT 3.4-3.7-3.3, Hubbard ModRock KDKB 2.9-2.5-2.3, Family Life Christian KFLR 1.8-2.5-2.1, Sierra Broadcasting RymOldies KAJM 2.2-2.0-1.8, Sierra Urban WNRJ 1.3, Maricopa Country Community College Classical KBAQ 1.1, Hubbard SoftA/C KOIA 1.0. News/Talk: Bonneville KTAR/F 3.6-3.4-3.2, Maricopa Community KJZZ 2.0-2.3-2.3, iHeart KOY .1. Spanish: Entravisiion Adult Hits KVVA/KDVA 2.6-2.5-2.9, Farmworkers Educational RegMex 2.6-2.6-2.8, Entravision RegMex 2.2-1.8-2.4, Univision RegMex 2.5-2.9-2.3, Univision AdultHits KOMR/KKMR 1.8, Univision Urban 1.1. Sports: Bonneville KMVP/F 2.3-2.0-2.1, iHeart KGME 1.3, Bonneville KTAR .8, Entravision Spanish Sports .2, Hubbard Sports KDUS .1. Phoenix Stats: 50 stations, 68% subscribe. Spanish 28%, AfroAm 5%. Swings +.6 Talk KFYI & RegMex KLNZ; -.6 RegMex KHOT/F. Range: 5.9-.1. Shares: CCU 27.8-28.0-28.2, CBS 13.4-13.8, 13.9, Hubbard 12.2-11.8-11.9, Yucaipa 8.5-7.8-7.1, Bonneville 6.1-5.5-6.1. Top Phoenix Formats are a photio finish: ClassicRock/ClassicHits/AdultHits 13.8, AC/HotA/C 13.6, Spanish 13.5.
16. MINNEAPOLIS, MN. 2,756,200. iHeart CHR KDWB #1 share 7.9-7.5-8.2 and #1 cume 1.04 million. Hubbard HotA/C KSTP/F 6.8-6.7-7.1, Cumulus ClassicRock KQRS/F 8.1-7.1-7.0, iHeart ClassicHits KQQL 7.0-7.4-6.9 is 4th, CBS Cuontry KMNB 6.3-6.8-6.6 is 5th. Music. iHeart Country KEEY 6.3-6.3-5.5, iHeart HotA/C KTCZ/F 6.1-6.0-5.9, CBS AdultHits 6.4-6.3-5.7, University Northwestern St. Paul Christian KTIS 4.9-5.5-5.1, Cumulus Rock KXXR 5.2-5.4-4.7, American Public Media AA KCMP 4.2-4.3-3.1, American Public Classical KSJN 2.3-2.4-2.5, Center for Communication Urban KMOJ 1.4-1.5-2.5 Northern Lights Minnesota Twins ModA/C KTWN, scores a “K” 1.1-1.0-1.0, Minneapolis Public Schools Jazz .4. News/Talk/Sports: iHeart Sports KFXN 3.6-4.2-5.5, American Public N/T KNOW 4.2-3.6-4.3, CBS N/T WCCO 3.5-3.8-4.0, iHeart Talk KTLK 2.1-1.9-2.6, Hubbard Sports KSTP flat 1.6, Hubbard Talk WTMY 1.3. American Public registers two streams – AA KCMP .3 and N/T KHOW .1. Twin City Stats: Stations 48, Subscribers 50%, AfroAm 8%, Spanish 5%, Swings: +.1.3 Sports KFXN, -1.2 AA KCMP. Range 8.2-.1. Cluster Shares: iHeart 33.3-34.6, CBS 16.1-16.3, CMLS 12.5-11.7, American Public Media 11-10.3, Hubbard 9.6-10.0. Top Minneapolis Format: ClassicRock/ClassicHits/AdultHits 19.7.
17. SAN DIEGO, CA. 2,648,300. San Diego State University N/T KPBS/KQVO is the new #1 share 4.3-5.0-5.4 on the #16 cume. iHeart CHR KHTS slips into 2nd but retains #1 cume 855k-863k and 5.8-6.0-5.2 share. Lincoln Financial SoftA/C KIFM 3rd, 5.6-5.2-5.0, Local Media of San Diego RymCHR XHITZ now 4th at 4.6-4.5-4.9 and iHeart ClassicRock KGB/F 4.8-4.3-4.4 to tie Lincoln Financial Country KSON/KSOQ 4.2-4.3-4.4. Music. iHeart Rock KIOZ 4.4-3.9-4.2, iHeart Classic Rock 3.8-4.5-4.1, Lincoln Financial ModRock KBZT 2.8-2.6-3.3, Loca Media of San Diego ModRock XETRA 3.0-3.3-3.2. Local Media SD RymOldies XHRM 4.0-4.4-4.1, Radio San Diego ClassicHits XHPRS 3.0-3.1-2.8. CBS A/C KYXY 4.2-4.1-4.0, CBS CHR KEGY holds 3.8, iHeart RymA/C KSSX 2.2-2.4-2.7, Midwest TV HotA/C 2.7-2.3-2.3. San Diego Community College Jazz KSDS .3. Spanish: Univision AdultHits KLVQ 3.4-3.6-3.6, Univision RegMex KLNV 2.8-2.6-3.3, Imagen Informativa Adult Hits XHLYN 1.6, MVS International Adult Hits XHOCL .9, Uni Radio RegMex XHTY/F .8. News/Talk/Sports: Radio SD Sports XEPRS 3.3-3.2-3.0, iHeart N/T KOGO 1.7, Midwest TV N/T KFMB 1.7, iHeart Sports KLSD 1.6. San Diego Stats: Stations 40, Subscribers 73%, Spanish 31%, AfroAm 5%, Swings +7 RegMex KLNV, -.8 CHR KHTS/F. Range: 5.4-.2. Shares: iHeart 34.6-23.9, Lincoln Financial 13.0-12.8, Local Media of San Diego 12.2-12.2, CBS 7.9-7.8, Univision 6.2-6.9. Top San Diego Format: Rock/ClassicRock/ModRock 14.9.
18. TAMPA-ST.PETERSBURG, FL. 2,441,800. Cox is now #1-2-5. Soft A/C WDUV grows top share, cume and lead 11.5-12.6-12.9 and #1 cume at 778k. Dove now leads 2nd place co-owned Classic Hits WXGL by a full 7 shares! 6.6-6.1-6.2. CBS – soon to be Beasley with another regulatory hurdle just cleared – Classic Hits WRBQ imoves into 3rd jumping 4.7-4.9-5.8, ahead of both iHeart CHR WLFZ 5.9-5.3-5.4 and Cox CHR WPOI 5.5-5.5-5.1 in a 5th place tie with CBS Country WQYK 4.2-4.9-5.1. Music. CBS Classic Hits WRBQ slips 5.3-5.0-4.9 and ties iHeart Urban 4.8-4.6-4.9. Cox A/C WWRM a steady 4.5-4.6-4.5, then it’s all iHeart, all the time: Country WFUS 4.0-4.2-4.4, HotA/C WMTX 4.3-4.2-4.0 and Rock WXTB 4.2-4.2-3.4. Cox ModRock WSUM 2.1-2.3-2.5, iHeart ClassicRock WMTX-HD2 1.0-1.3-1.5, Moody Bible Institute Religious WKES trimulcast 1.1 and Diocese of St. Petersburg Christian Rock WBVM 1.0. The Nathan Stubblefield Foundation AA WMNF .6, University So. Florida Classical WSMR .3. News/Talk/Sports: iHeart Talk WFLA, 3.8-3.8-3.9, Cox Talk WHPT 4.7-4.6-3.2, iHeart Sports WDAE 2.5-2.4-2.5, University of So. Florida N/T WUSE 1.9-2.1-2.3, CBS Sports WHFS .8, iHeart N/T .4. The Tampa market has 7 Spanish stations but only CBS Spanish CHR WYUU lists 4.2-3.3-3.1. Tampa-St. Pete Stats: 51 stations, 57% subscribe. Spanish 16%, AfroAm 12%. Swings: +.9 RymCHR WLLD, -1.4 SpanishCHR WYUU. Range: 12.9-.1. Shares: Cox 34.4-35.8-34.1, iHeart 29.8-30.4-30.4, CBS 19.5-19.4-19.1. Top Tampa Format: CHR 16.3.
20. DENVER. 2,362,700. It’s now a 4-way tie for #1: Entravision Spanish Adult KJMN 4.6-6.3-5.3, Lincoln Financial Media Country KYGO/F 5.6-5.3-5.3, Entercom ClassicRock KCFR 4.7-5.3-5.3 and Public Broadcasting of Colorado N/T KCFR 3.8-5.3-5.3. And, in a very close 2nd (or 5th) place is Lincoln Financial RymCHR KQKS 6.0-5.7-5.2. Music. iHeart: Mod Rock KTCL 4.9-4.7-5.1, iHeart AA KBCO 5.9-5.1-4.8 and ClassicRock KRFX 4.3-4.2-4.5. iHeart RymCHR KPTT at 3.5-3.6-4.0 creates antoher 3-way tie with Wilks ClassicHits KXKL 3.8-3.4-4.0 and Educational Media Foundation Christian KLDV 4.1-4.2-4.0. Entercom SoftA/C KOSI has the #1 cume at 640k but now 10th share 5.3-4.6-4.3. Wilks HotA/C KIMN 4.2-4.5-3.7, Entercom HotA/C KALC 4.2-3.7-3.2, Max Broadcast Group RymA/C KJHM 3.5-3.0-2.3 to tie Wilks Country KWOF 1.9-1.9-2.3, followed by Lincoln Financial Oldies KRWZ 1.4, Public Broadcasting of Colorado Classical KVOD 1.0, Rocky Mtn. Public Jazz WUVO/KVJZ .9, Entercom AdStandards WEZW .7 and MAX Broadcast ModRock KXDE .6. Spanish: iHeart N/T KOA 4.1-4.3-5.0, Lincoln Financial Comedy KYGO-HD2 2.0-2.1-2.4, Lincoln Financial Sports KKFN 1.6-1.8-2.4. iHeart Talk KHOW 1.1, Front Range Sports KDSP .9, Front Range Sports KJAC .5, Community Radio North Colorado News KUNC/KRNC .5. Entravision RegMex KXPK 3.9-3.5-3.3, Latino Communications RegMex KBNO .5, Lots of ties in Mile High – Denver Stats: Stations 48, Subscribers 71%, Spanish 21%, AfroAm 6%, Swings +.7 N/T KOA, -1.0 SpanishAdultHits KJMN. Range 5.4-.1. Shares: iHeart 27.1-27.6, Lincoln FInancial 16.2-16.7, ETM 14.2-13.5, Wilks 9.8-10.0, Entravision 10.1-8.8. Top Denver Format: Rock 13.5.
21. BALTIMORE. 2,317,700. Again, iHeart Country WPOC takes #1 share 7.2-8.2-7.9 on 4th cume. Radio One UrbanA/C WWIN back into 2nd 7.4-6.0-6.3, Radio One Urban WERQ 3rd, 7.8-6.8-6.1, CBS HotA/C WWMX 4th 5.5-5.2-6.0 and Hearst TV News/Talk WBAL flies with Orioles baseball 3.8-3.8-5.1. Music. CBS A/C WLIF has the #1 cume 596k with 3.8-4.4-4.6 and their HD2 picks up a .4. The 3 genre rock fight now has Shamrock Classic Rock WZBA 4.4-4.1-4.4, Hearst TV Rock WIYY 3.2-3.6-4.0 and IHeart AdultHits WQSR 3.9-3.8-3.7. iHeart RymCHR WZFT 4.1-5.2-4.1, iHeart Gospel WCAO 1.8. CBS RymCHR WPGC 1.5. Peter and John Fellowship Christian WRBS is off 5.7-4.3-4.1, Baltimore City College Classical WBJC 2.5 and U. Maryland AA WTMD 1.2. News/Talk/Sports: Your Public Radio News WYPR steady at 2.3, WCBM Maryland Talk 1.4, CBS News WNEW/F 1.2 (also showing 1.2 in DC). Baltimore Stats: Stations 37, Subscribers 78%, AfroAm 29%, Spanish 5%, Swings: +.7 N/T WBAL, -1.1 RymCHR WZFT. Range 7.9-.2. Shares: CBS 18.5-19.7, iHeart 19.1-17.8, RadioOne 13.6-13.7, Hearst TV 8.6-9.7. Top Baltimore Format: Urban/Gospel/RymCHR 20.6
22. ST. LOUIS. 2,310,500. CBS News/Talk KMOX is #1 and up 7.8-8.6-8.9 on the #6 cume and 2.9 ahead of Hubbard Country WIL/F 6.4-6.4-6.0, now 2nd. Emmis Communications Rock KSHE now #3, 6.3-6.0-5.9, CBS HotA/C KYKY dips 6.0-6.4-5.6 and iHeart Oldies KLOU 6.1-5.4-5.5 is #5, Music. Gateway Creative Christian KLJY 4.9-5.6-5.3 ties Radio One Urban WHHL 4.9-5.1-5.3. Next, iHeart Country KSD 5.0-4.8-4.9, iHeart CHR KSLZ 6.0-4.9-4.8, CBS A/C KEZK 4.4-4.2-4.7, Hubbard AdultHits 5.0-4.8-4.6 to tie Radio One R&BOldies WFUN 4.3-4.3-4.6 and University of Missouri News/Talk KWMU makes it a 3 way party at 4.0-4.3-4.6. Emmis ClassicHits KIHT 4.2-4.6-4.4, Emmis ModRock KPNT 3.9-4.2-4.1 iHeart RymCHR KBWX 3.0-2.3-2.3, iHeart UrbanA/C KMJM/F 1.7-2.0-2.1, iHeart Gospel KATZ .9. News/Talk/Sports: University of Missouri News/Talk KWMU 4.0-4.3-4.6, Hubbard Sports WXOS 2.7-3.0-3.8, Emms Talk KFTK 2.7. Golden Arch Stats: Stations 44, Subscribers 50%, AfroAm 19%, Spanish 2%, Swings: +.8 Sports WXOS, -.8 HotA/C KYKY. Range 8.9-.1. Shares: iHeart 20.4-20.5, CBS 19.2-19.2, Emmis 18.0-17.1, Hubbard 14.2-10.6, Radio One 9.4-9.9. Top StL Format: Oldies/ClassicHits 19.1.
23. PORTLAND, OR. 2,124,500. iHeart A/C KKCW repeats as #1 Share & #1 Cume 682-694k on 8.3-8.1-8.3. 2nd, iHeart ClassicHits KLTH 6.8-6.2-6.0 in a three way tie with Oregon Public N/T KOBP 6.3-5.9-6.0 and Alpha Country KUPL 6.4-5.8-6.0. iHeart CHR KKRZ 5.4-5.5-5.6 has an almost identical 3 month tie for 5th place with Entercom HotA/C KRSK 5.3-5.5-5.6. Music. Entercom Country KWJJ 5.8-5.8-5.4, iHeart RymCHR KXJM 5.8-5.8-5.1, Entercom AdultHits KYCH 4.9-4.1-4.4, Entercom ClassicRock KGON 4.0-3.9-3.9 ties Alpha Media N/T KXL/F 2.9-3.5-3.9, Alpha Classic Rock KFBW holds 3.6-3.6-3.7, Alpha AA KINK 2.9-3.5-3.1, Entercom ModRock KNRK 3.3-3.3-2.8. Salem Christian KFIS 3.2, All Classical Public KQAC Classical trimulcast 2.2, Salem RegMex KRYP 1.8, Oregon Public Broadcasting Jazz KMHD 1.6, iHeart ModRock KKRZ-HD2 .4. Other Talkers: iHeart KEX 1.7, Entercom Sports KFXX also 1.7, Alpha Sports KXTG 1.4, iHeart Sports KPOJ .7, Entercom Sports KMTT .5, Alpha Talk KUFI .5, Oregon Public N/T WOBP-Stream .2. Portland Stats: Stations 50, Subscribers 54%, Spanish 12% AfroAm 3% Swings +.5 HotA/C KBFF, -.7 RymCHR KXJM &d Classical KQAC. Range 8.3-.2 Shares: iHeart 25.6-31.5, ETM 24.3-24.4, Alpha 17.3-18.7, Oregon Public 5.9-7.8. Top Portland Format: A/C-HotA/C 17.7.
24. CHARLOTTE, NC. 2,058,800. “CBS soon Beasley” Country WSOC/F moves ahead 6.3-7.7-8.3 for #1 share and #2 Cume. Beasley Urban WPEG 6.8-7.6-7.2 is runner-up. iHeart takes spots 3,4 & 5 with Country WKKT 7.0-6.4-6.9, AdultHits WLKO 7.8-7.4-6.7 and #1 cume 573k. #5 is ClassicRock WRFX 7.7-6.8-6.3. Music. CBS: UrbanA/C WBAV/F 5.8-6.0-5.6, A/C WKQC 5.5-4.9-4.5 and CHR KNKS 4.2-4.3-3.7. Radio One R&BOldies WOSF 5.4-4.7-5.0, Gospel WPZS/WQNC 4.5-4.2-4.7. Greater Media HotA/C WLNK up 4.1-3.6-4.6. iHeart CHR WHQC 3.6-4.1-4.4 and ModRock WEND finishes 2.7-2.9-2.7. Davidson College Classical .8 along with Blue Ridge Bible Christian .8. News/Talk: Greater Media WBT/WBT/F 2.0-2.5-3.2, University Radio Foundation WFAE/WFHE 2.2-2.6-2.8, South Carolina Educational TV WNSC .3. CBS Sports WFNZ 1.2, CBS Sports WBCN .2. Charlotte Stats: Stations 60, Subscribers 38%, AfroAm 22%, Spanish 8%, Swings: +1.0 HotA/C WLNK, -.7 AdultHits WLKO. Range: 8.3-.1. Shares: CBS to be Beasley’s walk-on #1 31.8-30.7, iHeart 27.6-27.0, ROI 8.9-9.7, Greater Media 6.1-7.8. Top Charlotte format: Urban 22.5.
25. PITTSBURGH. 1,990,400. #1 share twin-spin for iHeart Classic Hits WWSW 8.3-8.2-7.8 share but despite the cume rise 631-637k, #1 cume goes to iHeart Rock WDVE 7.6-7.9-7.4 and 648k. Steel City Media AdultHits WRRK is now 3rd 7.4-7.0-6.8, iHeart CHR WKST 7.4-7.3-6.7 ties CBS Sports KDKA/F at 4th 5.9-6.0-6.7. CBS N/T KDKA tallies 5.4-6.2-6.0. Music. CBS Country WDSY/F 6.5-6.0-5.1 vs, iHeart Country WPGBull 2.4-3.5-3.1. CBS HotA/C WBZZ 4.5-4.1-4.1 edges Steel City HotA/C WLTJ 4.5-4.5-4.0. iHeart ModRock WXDX 3.8-3.3-3.3, Pittsburgh Community Broadcasting AA WYEP/F 1.1. Essential Public Media News/Talk WESA 2.5-2.9-2.8, iHeart Sports WBGG hangs at .6. Three Rivers Stats: Stations 49, Subscribers 29%, Spanish 12%, AfroAm 9%, Swings: + .7 Sports KDKA/F, -.9 Country WDSY. Range: 7.8-.6. Shares: iHeart 30.8-26.9, CBS 22.3-21.9, Steel City 11.5-10.8. Top Pittsburgh format: ClassicHits/AdultHits 14.6.
Take-Aways:
* Stations might be getting hung up on format titles rather than new formats, such as DGR and ELC (aka Darn Great Radio & Excellent Local Content).
* It appears more “Non-Coms” are Nielsen subscribers to “sell sponsorships.”
* We’re way ahead of ourselves with technology channels but falling behind on fresh delivery.
* Too many good signals score less than a 1 share.
* Branding, Positioning and Locally Complementary Clusters are essential.
* A few more “shoes will drop” for station buys, swaps and sells.
* “All Politics are Local” – Tip O’Neill.
* Vote Radio!
Media Connector Clark Smidt, provides non-duplicated input adding to content, presentation, local service that sells and new business. NYC Native & Nor’east Boomer, Clark started in AM radio ’66, FM ’67, TV ’68, Boston management ’70, broadcast advisor ’82, owner/operator 1987-2012. Prompt results with existing resources. www.broadcastideas.com. 978 470-2120. Andover, MA. All artciles are found at www.RBR.com, search Clark Smidt.
