CBS Sports is celebrating big ratings gains for final-round coverage of the PGA Tour’s Buick Open, which, as it happened, was won by Buick ad-spokesman Tiger Woods.
The Sunday, August 2nd (3-6 pm ET) broadcast scored an overnight household rating/share of 4.0/9, up +167% from last year’s 1.5/3 in the metered markets.
Sunday’s 4.0/9 was the highest final-round rating for the Buick Open since a 4.3/10 in 2006 when Woods won the tournament. His win Sunday was his 69th o the tour.
Sunday’s final-round rating peaked at a 5.3/12 from 5:30-6:00 pm ET.
CBS Sports’ third-round coverage of the Buick Open on Saturday, August 1 (3—6 pm ET) earned an overnight household rating/share of 2.4/7, up +140% from last year’s 1.0/3 in the metered markets. Saturday’s 2.4/7 also was the highest-rated third round for this event since 2006 (2.9/8).