Ratings Tour Passes Through More Markets

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Clark-SmidtToday’s journey begins in Nielsen Audio Market #21 Baltimore and winds up in #30 Cleveland. Commentary is courtesy of broadcast veteran Clark Smidt.


Spring Ahead: Updates today, new Nielsens next week!
– Clark Smidt, Broadcast Connector
The snow has given the Boston part of the Nor’east a temporary break! Of course, trains and a certain St. Patty’s Day parade need melt down in a good way and I’ve sent snow drift photos to the lucky in 70 degrees or better. We’re reviewing the December/Holiday/January 6+ Nielsen PPM trends in anticipation of the fresh February batch, coming to your screen March 16. The Good: We get the information early and often. The Bad: Many results come from repeat responders. The Ugly: The Nielsen subscription club leaves us without a complete story. Once we get into diary metros 55+ the crowd thins and we can get as few at one company showing a simple base number in Top 100 markets, let alone the other 172. Solution: A number for every licensed station in every surveyed market gives proper comparison, promotes valuable radio ROI and stimulates more necessary business for all. Here’s the suitable for printing RBR Ratings Scorecard: Markets #21 Baltimore to #33 Kansas City.

21. BALTIMORE MD. 6+ Population: 2,317,700. Stations 38, Subscribers 79%. Black 29%, Spanish 5%
Rank Calls Format Owner December/Holiday/January 6+ Trend, Shares and Comment
1 WPOC Country iHeart. – 0.3 trend; 8.6-6.6-8.3, #3 Cume. Only Country competition from WLIF-HD2 at 0.2.
2 WWIN-F Urban AC Radio One. + 1.0; 6.3-6.2-7.3, leads 3 other Urban oriented formats, two are co-owned.
3 WLIF Adult Contemporary CBS Radio. – 0.9; 7.0-14.6-6.1, big post-holiday drop – 8.5 but holding top #1 Cume 608,100.
4 WJZ-F Sports CBS Radio. + 1.2; 4.7-4.7-5.9, co-owned Sports WJZ 0.5 is the only other format contender.
5 WWMX Hot AC CBS Radio. + 0.7; 5.0-4.5-5.7, coming back and only Hot A/C in town.
6 WERQ-F Urban Radio One. – 1.9; 7.3-7.2-5.4, leading Gospel WCAO by 3.4 and co-owned WWIN by 4.7.
7 WBAL News/Talk Hearst Television. +0.8; 3.9-3.7-4.7, gets a lifts to lead 3 News/Talkers; 2 public and WNEW-FM by 2.9.
8 WZBA Classic Rock Shamrock Communications. + 0.5; 4.1-4.3-4.6, topping the Rock fight; WQSR by 1.0 and WIYY by 1.4.
9 WZFT Rhythmic-CHR iHeart. + 0.3; 3.9-3.6-4.2, ahead of DC Rhythmic-CHR WPGC-F by 2.7.
10 WQSR Adult Hits iHeart. – 0.2; 3.8-3.7-3.6. U Maryland WQLL Classic Hits is 0.4.
11 WRBS-F Contemporary Christian Peter & John Radio Fellowship. + 0.8; 2.6-2.3-3.4, regains faithful from Christian WGTS by 2.7.
12 WIYY Rock Hearst Television. – 0.4; 3.6-3.5-3.2, slipping to take 3rd in a 3-way race, with all separated by 1.4.
13 WCBM Talk WCBM Maryland, Inc. + 0.2; 1.9-1.6-2.1, snaps back and leads News WNEW-F by 0.3.
14 WBJC Classical Baltimore City Community College. – 0.7; 2.7-2.0-2.0, with the exclusive aria in a 3-way tie.
15 WCAO Gospel iHeart. + 0.3; 1.7-1.6-2.0, and 1.3 over Gospel WWIN.
16 WYPR News Your Public Radio Corp. – 0.1; 2.1-1.4-2.0, 3rd in the 4-way N/T format race.
17 WNEW-F News CBS Radio. + 0.3; 1.5-1.3-1.8, gains a bit more.
18 WPGC-F Rhythmic-CHR CBS Radio. -0.4; 1.9-1.6-1.5 from the DC station.
19 WTMD Adult Alternative University of Maryland. – 0.2; 1.2-1.1-1.0, format exclusive non-comm.
20 WAMU News/Talk American University. 1.2-1.1.-1.0., also from DC.
21 WWIN Gospel Radio One 0.4-0.5-0.7.
21 WGTS Contemporary Christian Columbia Union College Broadcasting 0.3, 0.4-0.7.
23 WLZL Tropical CBS Radio, Inc. 0.6-0.5-0.5, DC.
23 WJZ Sports CBS Radio. 0.4-0.5-0.5.
24 WLIF-HD2 Country CBS Radio, Inc. 0.5-0.5-0.4.
25 WRBS Religious Teaching Peter & John Radio Fellowship. 0.4-0.3-0.4.
25 WQLL Classic Hits WCBM Maryland, Inc. 0.2-0.2-0.4.
27 WIAD Hot AC CBS Radio. 0.2 0.2 0.2, DC.
Holiday/January Let Down: 8.5 Adult Contemporary WLIF. Largest Trend Swings Dec/Hol/Jan: + 1.2 Sports WJZ; – 1.9 Urban WERQ.
Cluster Shares: CBS 21.8-28.4-22.6, iHeart 18.0-15.5-18.1, Radio One 14.4- 13.9-13.4, Hearst TV 7.5-7.2-7.9.

22. ST. LOUIS, MO. 2,310,500. Stations 43, Subscribers 51%. Black 19%, Spanish 2%.
1 KSHE Rock Emmis Communications. + 1.1; 6.2-7.1-7.3, #1 share, #6 cume, Top Rock in town 2.6 over EMMS Modern Rock KPNT.
2 KLOU Oldies iHeart. + 1.9, after surviving the apres’ Kringle –1.7; 4.8-8.4-6.7. R&B Oldies WFUN-F is 1.9 back.
3 KLJY Contemporary Christian Gateway Creative Broadcasting. + 1.0; 5.6-5.3-6.6. Co-Owned KLJY-HD2 has a 0.2.
4 WIL-F Country Hubbard Broadcasting. – 0.8; 6.5-5.7-5.7, on top of Country KSD by 0.7
5 KSLZ CHR iHeart. + 0.8; 4.8-5.7-5.6, while Rhythmic-CHR KBWX holds at 1.8.
6 KMOX News/Talk CBS Radio. – 0.1; 5.4-4.3-5.3, topping non-com News/Talk KWMU by 1.6.
7 KYKY Hot AC CBS Radio. – 0.5; 5.7-4.5-5.2, 5.7-4.5-5.2, format exclusive.
8 KSD Country iHeart. + 0.4; 4.6-4.1-5.0, ranking #2 Country.
9 WFUN-F R&B Oldies Radio One. – 0.5; 5.3-4.7-4.8, the format has legs 2.1 longer than Rhythmic Oldies KMJM-F.
10 WARH Adult Hits Hubbard Broadcasting, Inc. Trends even, 4.7-4.6-4.7 but has the #1 Cume at 665,000 with a format exclusive.
11 KPNT Modern Rock Emmis Communications. + 0.6; 3.9-3.8-4.7, nice gain for another format exclusive.
12 WHHL Urban Radio One. – 1.8; 5.3 5.8 6.4, is a big dipper despite being the only Urban in St. Lou.
13 WNOU CHR Emmis Communications. First trend post Classic Hits KIHT, 4-8-4.9-4.5, goes after KSLZ, leading “Now” by 1.1.
14 KEZK-F Adult Contemporary CBS Radio. – 0.9; 4.9-8.5-3.8 takes the big holiday hit, – 4.7. Exclusive format.
15 KWMU News/Talk University of Missouri. – 0.7; 4.4-3.4-3.7, trailing KMOX by 1.6.
16 WXOS Sports Hubbard Broadcasting. – 0.3; 3.5-3.1-3.2, as the only dedicated sports format.
17 KMJM-F Rhythmic Oldies iHeart. Flat, 2.7-2.5-2.7, could have a future bounce from the Classic Hits KIHT change.
18 KFTK Talk Emmis Communications. – 0.2; 2.5-2.1-2.3, as #3 of 3 News/Talkers.
19 KBWX Rhythmic-CHR iHeartMedia. – 0.2; 2.0-1.8-1.8.
20 KATZ Gospel iHeart. + 0.7; 1.0-1.1-1.7 with a nice jump.
21 KLJY-HD2 Contemporary Christian Gateway Creative Broadcasting. 0.2.
Holiday Let Down: 4.7 Hot A/C KEZK-F. Swings: + 1.1 Rock KSHE; -1.8 Urban WHLL.
Shares: iHeart 19.9-23.6-23.5, Emmis 17.4-18.3-18.8, CBS 16.0-17.3-14.3, Hubbard 14.7-13.4-13.6, Radio One 11.7-9.9-9.4.

23. PORTLAND, OR. 2,124,500. Stations 50, Subscribers 54%. Spanish 12%, Black 3%.
1 KKCW Adult Contemporary iHeart. – 0.8; 9.8-18.1-9.0, a 9.1 Santa dump but holds #1 share, #1 cume 750,000 and 152,000 lead.
2 KOPB-F News/Talk Oregon Public Broadcasting. – 0.2; 7.3-7.1-7.1, non-comm scores a strong #2 and a big 3.4 lead over News/Talk KXL-F.
3 KLTH Classic Hits iHeart. + 0.8; 5.8-5.4-6.6 leads Classic Rockers KGON by 1.4 and KFBW by 3.8
4 KKRZ CHR iHeart. – 0.2; 5.8-5.8-5.6, exclusive format.
4 KWJJ-F Country Entercom . + 0.1; 5.5-4.9-5.6, leading Country KUPL by 1.0.
6 KGON Classic Rock Entercom. + 1.1; 4.1-3.7-5.2, nice way to start the year now jumping iHeart Classic Rock KFBW by 2.8.
7 KRSK Hot AC Entercom. – 0.8; 5.4-5.2-4.6 as the lead shrinks to 0.7 over Hot A/C KBFF.
7 KUPL Country Alpha Media. + 0.5; 4.1-3.2-4.6, 2nd Country by a full share, 1.0.
9 KYCH-F Adult Hits Entercom. + 0.6; 3.9-3.4-4.5, nice January bounce and 1.3 advantage on Adult Alternative KINK.
10 KXJM Rhythmic-CHR iHeart. – 1.1; 5.0-4.1-3.9, falling trend, exclusive format.
10 KBFF Hot AC Alpha Media. + 0.8; 3.1-3.7-3.9, nice gain but still 0.7 behind Hot A/C KRSK trailing A/C KKCW by 5.1.
12 KXL-F News/Talk Alpha Media. + 0.3; 3.4-3.2-3.7 leads Talkers KEX by 1.6 and 3.1 over co-owned KUFO.
13 KINK Adult Alternative Alpha Media. + 1.1; 2.3-2.2-3.2, nice New Year’s kiss as the only AA to thread the needle.
14 KNRK Modern Rock Entercom. – 0.2; 3.2-3.0-3.0, the only Modern Rock competition is KKRZ-HD2 at 0.5
15 KFBW Classic Rock iHeart. – 0.4; 3.2-2.9-2.8, remains the Classic Rock runner-up at 2.4 below KGON.
15 KQAC/KQOC/KQHR Classical All Classical Public Media. + 0.1; 2.7-2.2-2.8, three symphonic signals and format exclusivity.
16 KRYP Regional Mexican Salem Communications. – 0.5; 2.9-2.5-2.4, the only Spanish format listed.
17 KFIS Contemporary Christian Salem Communications. – 1.0; 3.1-3.0-2.1 is the only one at the Alter.
18 KEX Talk iHeart. -0.3; 2.2-1.7.1.9, remains ahead of Talk KUFO by 1.3.
19 KMHD Jazz Oregon Public Broadcasting. + 0.2; 1.4-1.1-1.6, starts the New Year swingin’ and totals 8.9 with N/T KOPB signals.
20 KFXX Sports Entercom. 1.4-1.1-1.3, in a tight, low scoring game. 4 sports formats total 3.7, often exceeded by just 1 good sport!.
21. KXTG Sports Alpha Media. 1.2-1.0-1.2.
22 KPOJ Sports iHeart. 1.0-1.1-1.0.
23 KUFO Talk Alpha Media. 0.8-0.7-0.6.
24 KKRZ-HD2 Modern Rock iHeart. 0.4-0.5-0.5.
25 KMTT Sports Entercom. 0.3-0.2-0.2, the ETM Sports combo totals 1.5.
25 KOPB-F Stream News/Talk Oregon Public Broadcasting 0.2. Total Oregon Public shares are 8.9, just 0.1 behind #1 KKCW.
Holiday Let Down: – 9.1 Adult Contemporary KKCW. Swings: + 1.1 Classic Rock KGON & Adult Alternative KINK; – 1.1 Rhythmic-CHR KXJM.
Shares: iHeart 33.2-38.5-29.5, Entercom 23.8-21.5-24.4, Alpha 15.0-14.0-17.2, Oregon Public 9.0-8.4-8.9.

24. CHARLOTTE, NC. 2,058,800. Stations 58, Subscribers 39%. Black 22%, Spanish 8%.
1 WSOC-F Country Beasley Media Group. -1.0; 7.6-6.4-6, an insanely tight Top 4 fight, including just 0.1 ahead of Country WKKT.
2 WKQC Adult Contemporary Beasley Media Group. + 0.2; 6.4-10.5-6.6, coming out reasonably unscathed from holiday merriment.
2 WPEG Urban Contemporary Beasley Media Group. + 0.2; 6.4-7.0-6.6 for a 1-2-3 Beasley Top 4 battle royal.
2 WKKT Country iHeart. Even; 6.6-6.4-6.6 leaving just 0.1 between consistent Country “Kat” and WSOC-F.
5 WRFX Classic Rock iHeart. – 0.8; 6.8-6.1-6.0, the only rock competition is co-owned Modern WEND, 4.3 down.
6 WOSF R&B Oldies Radio One. + 0.6, 5.0-5.4-5.6, 2nd of 4 Urban-oriented formats and nobody else doing oldies or classic hits.
7 WLKO Adult Hits iHeart. – 1.1; 6.2-4.4-5.1. The “Lake” is the big dipper dropping #1 Cume title to 3rd place.
8 WNKS CHR Beasley Media Group. + 0.9; 4.1-4.4-5.0, steady climb to #1 Cume at 528k. Combined CHR market share 8.9.
9 WLNK Hot AC Greater Media. + 0.5; 4.3-4.0-4.8, format exclusive.
10 WBAV-F Urban AC Beasley Media Group. Stays 4.8-4.7-4.7.
11 WPZS/WQNC Gospel Radio One. – 0.2; 4.6-4.4-4.4. Still lowest of 4 Urban stations that now total a 21.3 share.
12 WHQC CHR iHeart. Flat; 4.1-4.4-4.1. Last December, the two CHR’s tied at 4.1 with just 25,000 cume separation.
13 WEND Modern Rock iHeart. + 0.7; 3.0-3.3-3.7 gain is far from the “end” of the exclusive format.
14 WBT/WBT-FM News/Talk Greater Media. + 0.1; 3.5-2.9-3.6, now a 0.9 advantage over News/Talk WFAE/WFHE.
15 WFAE/WFHE News/Talk University Radio Foundation. Steady, 2.6-2.3-2.7.
16 WDAV Classical Davidson College. + 0.6; 0.9-1.2-1.5, nice lift.
16 WFNZ Sports Beasley Media Group. + 0.3; 1.2-1.0-1.5. Beasley owns both sports stations which total 1.8.
18 WMIT Christian Blue Ridge Broadcasting Corp. 0.6-0.5-0.8. The market’s two Christian formats now reach 1.1.
19 WNSC-F News/Talk South Carolina Educational Television Commission. 0.5.
20 WBCN Sports Beasley Broadcast Group. 0.3. Great heritage calls for Boston.
20 WLFJ-F Contemporary Christian Radio Training Network. 0.3.
21. WSGE Adult Alternative Gaston College. 0.2.
Holiday Let Down: – 3.9 Adult Contemporary WKQC. Swings: + 0.9 CHR WNKS; – 1.1 Adult Hits WLKO.
Shares: Beasley 30.8-34.2-31.4, iHeart 26.7-24.6-25.5, Radio One 9.6-9.8-10.0, Greater Media 7.8-6.9-8.4.

25. PITTSBURGH, PA. 1,990,400. Stations 49, Subscribers 29%. Spanish 12%, Black 9%,
1 WRRK Adult Hits Steel City Media. + 1.1; 8.0-7.3-9.1, 2nd place cume by 27,000.
2 WWSW-F Classic Hits iHeart. + 1.1; 7.8-14.0-8.9, close 2nd despite holiday burnout – 5.1. #1 Cume 623,300.
3 WDVE Rock iHeart. Steady; 8.5-8.1-8.5, leading co-owned Modern Rock WXDX by 5.7.
4 KDKA News/Talk CBS Radio. + 0.6; 6.4-5.2-7.0, ahead of non-com News/Talk WESA by 4.7.
5 WKST-F CHR iHeart. Flat; 6.8-6.3-6.8, the only CHR listed.
6 WDSY-F Country CBS Radio. – 0.2; 4.9-4.1-4.9, Country leader is 1.9 above iHeart WPGB.
7 KDKA-F Sports CBS Radio. + 0.2; 4.2-4.1-4.4, still way up on Sports WBGG, 3.9 advantage.
8 WXDX-F Modern Rock iHeart. + 0.2; 4.0-3.6-4.2.
9 WBZZ Hot AC CBS Radio. + 0.4; 3.6-3.4-4.0, now a slight 0.2 lead over Hot A/C WBZZ.
10 WLTJ Hot AC Steel City Media. – 0.5; 4.1-3.0-3.6, recovered a bit but formerly stronger.
11 WPGB Country iHeart. -0.5; 3.3-3.2-2.8, #2 Country with more “Bull” droppings.
12 WESA News/Talk Essential Public Media. -0.2; 2.5-1.9-2.3, trails News/Talk KDKA.
13 WYEP-F Adult Alternative Pittsburgh Community Broadcasting. 0.9-0.7-0.8 is the only AA format.
14 WBGG Sports iHeart. 0.6-0.6-0.5.
Holiday Let Down: -5.1 Classic Hits WWSW-F. Swings: + 1.1 Adult Hits WRRK & Classic Hits WWSW-F; – 0.5 Hot A/C WLTJ & Country WPGB.
Shares: iHeart 32.0-35.8-31.7, CBS 19.1-16.8-20.1, Steel City 12.1-10.3-12.7.

26. RIVERSIDE-SAN BERNARDINO, CA. 1,936,100. Stations 34, Subscribers 65%. Spanish 48%, Black 10%.
1 KLYY Spanish Adult Hits Entravision Communications. + 0.1; 11.1-9.9-11.2, leads a total of 9 Spanish formats.
2 KOLA Classic Hits Anaheim Broadcasting. -0.2; 5.5-5.6-5.3, distant 2nd place by 5.9 with #1 Cume 567,700.
3 KLVE Romantica Univision Radio, – 0.2; 4.2-4.0-4.0, exclusive genre, #2 Spanish format in the market.
4 KGGI Rhythmic-CHR iHeart. – 0.3; 4.2-3.9-3.9 reduces lead over Rhythmic-CHR KQIE to 1.9.
5 KRQB Regional Mexican Liberman Broadcasting. Flat, 3.7-3.5-3.7 ahead of both Regional Mexican KSCA by 0.4 and KAEH by 2.5.
6 KFRG Country CBS Radio. + 0.2; 3.3-3.1-3.5, steady, and can add 0.2 with co-owned Country KXFG.
7 KSCA Regional Mexican Univision Radio. – 0.3; 3.6-3.4-3.3.
8 KQIE Rhythmic-CHR Point Broadcasting Co. Flat, 2.0-1.9-2.0, format runner-up trails KGGI by 1.9.
8 KSGN Contemporary Christian Good News Radio. – 0.4; 2.4-1.7-2.0, sits in the market’s only pew.
10 KCAL-F Rock Anaheim Broadcasting. + 0.3; 1.5-1.7-1.8, actually the lead Rocker, 0.6 over Modern Rock WCXX.
11 KATY-F Adult Contemporary All Pro Broadcasting. 1.1-1.3-1.2.
11 KCXX Modern Rock All Pro Broadcasting. 1.4-1.2-1.2.
11 KAEH Regional Mexican Casa Media Partners. 1.4-0.9-1.2, completes a 3-way tie.
14 KRCD/KRCV Spanish Adult Hits Univision Radio. 1.0-1.1-1.1.
15 KKDD Spanish Adult Hits iHeart. 0.5-0.6-0.9.
16 KVCR News/Talk San Bernardino Community College 0.6, the small non-com is News/Talk market leader.
17 KSSE Spanish CHR Entravision Communications. 0.5
18 KUOR-F News/Talk Southern California Public Radio. 0.3.
19 KTNQ Spanish News-Talk Univision Radio. 0.2. All 4 market News/Talkers total 1.1.
23 KXFG Country CBS Radio, Inc. 0.1-0.1-0.0. No show, this go.
21 KTDD Sports iHeart. 0.1-0.1-0.1. Just this one sports format at a lowly 0.1.
21 KFNY Talk iHeart. 0.0-0.0-0.1 and a pair of 0.1 shares for iHeart.
Holiday Let Down: Swings: + 0.7 Spanish Adult KLYY, – 1.0 Rhythmic-CHR KGGI.
Shares: Entravision 10.1-11.1-11.7, Univision 8.9-9.2-9.1, Anaheim Broadcasting 7.6-7.5-7.0, iHeart 5.4-5.3-4.9.

27. SACRAMENTO, CA. 1,866,100 Stations 25, Subscribers 68%. Spanish 19%, Black 8%.
1 KSEG Classic Rock Entercom. + 0.2; 8.7-8.8-8.9, top share #2 cume by just 3,200.
2 KFBK/KFBK-FM News/Talk iHeart. + 0.8; 7.1-7.1-7.9, leading the other News/Talk non-comm KXKZ by 4.3.
3 KDND CHR Entercom. Sticks 6.1-6.0-6.1, #1 Cume 503,900, share lead on Ryhthmic CHRs KSFM by 2.1 and KHHM by 2.6.
4 KNCI Country CBS Radio. + 0.8; 4.3-4.1-5.1, healthy lead over Country competitors KBEB and KNTY by 2.5 and 2.8, respectively.
5 KKDO Modern Rock Entercom. + 0.5; 4.4-4.6-4.9; good climb as the exclusive format.
6 KZZO Hot AC CBS Radio. + 0.7; 4.1-3.9-4.8, up with a 1.1 advantage over Hot A/C KUDL.
7 KYMX Adult Contemporary CBS Radio. – 1.3; 5.9-9.2-4.6, home of the Grinch drops 4.6 to conclude the Season.
8 KRXQ Rock Entercom. 0.2; 4.7-4.9-4.5, now trails co-owned Modern Rock KKDO; good combo corners the market for ETM.
9 KSFM Rhythmic-CHR CBS Radio. – 0.4; 4.4-4.8-4.0 leads Rhythmic-CHR KHHM by 1.6.
10 KHYL Rhythmic Oldies iHeart. + 1.0, repositioning gains, leaving the A/C competition.
10 KXJZ News/Talk Capital Public Radio. + 0.6; 3.0-2.7-3.6 is #2 News/Talk, the non-com totals 4.9 paired with Classical KXPR.
12 KQJK Adult Hits iHeart. – 0.3; 3.8-3.5-3.5, steady Adult Hits with counterpart KXSE doing Spanish Hits, 1.1 back.
12 KUDL Hot AC Entercom. – 0.1; 3.6-3.2-3.5, a market exclusive format.
14 KHHM Rhythmic-CHR Entravision Communications. – 0.4; 2.8-2.9-2.4.
14 KXSE Spanish Adult Hits Entravision Communications. Stays 2.4-2.6-2.4, as the market’s top Spanish format.
16 KBEB Country iHeartMedia. + 0.3; 2.0-1.7-2.3, now up to #2 of 3 Country formats, to total a combined 9.4.
17 KNTY Country Entravision Communications. – 0.9; 2.9-2.3-2.0 as The “Wolf,” stalks The “Bull” by 0.3.
18 KHTK Sports CBS Radio. 1.5 1.6 1.8 146,300. Narrow lead over KCTC.
19 KLMG Spanish CHR Lazer Broadcasting Corp. – 0.2; 1.7-1.6-1.5.
19 KSTE Talk iHeartMedia. – 0.8; 2.3-1.4-1.5, sizable dip for the 3rd of 4 Talkers.
19 KRCX-F Regional Mexican Entravision Communications. + 0.4; 1.1-0.9-1.5., to lead like formatted KGRB by 0.9.
22 KXPR Classical Capital Public Radio, Inc. – 0.4; 1.7-1.6-1.3.
22 KCTC Sports Entercom Sports. – 0.4; 1.7-1.4-1.3, giving the 2 combined Sports stations a formats total of just 3.0.
24 KGRB Regional Mexican Lazer Broadcasting Corp. – 0.5; 1.1-1.4-0.6. The 4 Spanish formats total 6.0.
25 KQEI-F News/Talk KQED, Inc. Flat at 0.2.
Holiday Let Down: – 4.6 Adult Contemporary KYMX. Swings: + 1.0 Rhythmic Oldies KHYL, – 0.9 Country KNTY.
Shares: Entercom 29.2-28.9-29.2, CBS 20.5-23.5-20.2, I Heart 17.8-16.6-18.8, Entravision 9.2-8.7-8.3.

28. SAN ANTONIO, TX. 1,818,600. Stations 46, Subscribers 63%, Spanish 53%, Black.
1 KONO-F Classic Hits Cox Media Group. + 0.2; 7.3-7.0-7.5, with the #1 Share & #1 Cume at 589,000.
2 KAJA Country iHeart. + 0.2; 6.4-5.8-6.6, the two Country stations continue neck and neck, just 0.3 apart.
3 KCYY Country Cox Media Group + 0.1; 6.2-6.1-6.3. Classic Country KKYX trails by 4 shares.
4 WOAI News/Talk iHeart. + 0.4; 4.8-4.4-5.2; ahead of Public News/Talkers KSTX by 1.5 and KTSA by 4.0.
5 KXXM CHR iHeart. – 0.4; 5.0-5.0-4.6, leads CHR KTFM by 1.6.
5 KBBT Rhythmic-CHR Univision Radio. + 0.1; 4.5-4.8-4.6, increases their lead over KZEP to 2.2.
7 KQXT-F Adult Contemporary iHeart. – 1.3; 5.7-10.0-4.4, looks to return stocking coal.
8 KROM Regional Mexican Univision Radio. + 0.7; 3.5-3.6-4.2, leads 3 others in the same format.
9 KXTN-F Tejano Univision Radio. -0.3; 4.4-4.6-4.1 sets the pace for 6 other Spanish formats.
9 KISS-F Rock Cox Media Group. + 1.1; 2.9-2.7-4.1, now leading co-owned Classic Rock KTXX by 0.7.
10 KSTX News/Talk Texas Public Radio. + 0.3; 3.4-2.9-3.7, non-com trails News/Talk WOAI by 1.5.
11 KSMG Hot AC Cox Media Group. – 0.6; 4.2-3.7-3.6, has the format to itself.
12 KTKX Classic Rock Cox Media Group. + 1.1; 2.9-2.7-4.1, nice move.
12. KJXK Adult Hits Alpha Media. – 0.1; 3.5-3.3-3.4.
14 KTFM CHR Alpha Media. – 0.7; 3.5-3.4-2.8, the 2nd place CHR follows iHeart KXXM by 1.8.
14 KPAC Classical Texas Public Radio. + 1.7; 1.1-1.8-2.8; serious jump for only Classical; totals 6.5 with News/Talk KSTX.
16 KZEP-F Rhythmic-CHR iHeart. – 1.7; 4.1-3.8-2.4; heads south after good start at 6.0 October.
17 KKYX Classic Country Cox Media Group. +0.3; 2.0-2.2-2.3, Classic Country KRPT sits in last place at 0.1.
17 KMYO Rhythmic Oldies Univision Radio. + 0.2; 2.1-1.9-2.3.
19 KLEY-F Regional Mexican Alpha Media. +0.4; 1.1-1.0-1.5.
20 KTSA News/Talk Alpha Media. – 0.2; 1.4-1.2-1.2, trails iHeart WOAI by 4.0 and Texas Public KSTX by 1.6.
21 KZAR Christian CHR/Rock Educational Media Foundation. 1.1-0.7-1.0.
22 KQXT-HD3 Regional Mexican iHeart, 1.3-0.9-0.9 ties KSAH-F Regional Mexican Alpha Media 0.8-0.7-0.9.
24 KTKR Sports iHeart. 0.8 ties KZDC Sports Alpha Media 0.8, for the market’s Sports lead.
26 KONO Sports Cox Media Group 0.2.
26 KSAH Spanish Sports Alpha Media 0.2. Sports grant total for the San Antonio market is 2.0.
26 KCOR Spanish News-Talk Univision Radio 0.2.
29 KRPT Classic Country iHeart. 0.1, stays flat.
Holiday Let Down: -5.6 Adult Contemporary KQXT-F. Swings + 1.7 Classical KPAC, – 1.7 Rhythmic-CHR KZEP-F.
Shares: Cox 26.5-25.5-27.4, iHeart 26.5-30.7-25.0, Univision 14.8-14.9-15.4, Alpha 11.0-11.2-10.8.

29. CINCINNATI, OH. 1,760,700. Stations 38, Subscribers 63%. Black 12%, Spanish 2%.
1 WLW Talk iHeart. + 0.1; 10.8-10.3-10.9, #1 share, #4 cume and a 2.8 share ahead of the pack.
2 WGRR Classic Hits Cumulus Media. + 1.4; 6.7-6.7-8.1, in a market exclusive format.
3 WRRM Adult Contemporary Cumulus Media. + 0.2; 6.7-5.9-6.9 ties Hot A/C WKRQ and ups WREW by 2.5.
3 WKRQ Hot AC Hubbard Broadcasting. + 0.2; 6.7-5.9-6.0, scores the #1 cume 507,500.
5 WOFX-F Classic Rock Cumulus Media. + 1.0; 5.6-6.2-6.6, follows co-owned Classic Hits WGRR by 1.5.
6 WUBE-F Country Hubbard Broadcasting. – 1.6; 7.3-6.3-5.7, not a great trend but still the #1 Country format.
7 WREW Hot AC Hubbard Broadcasting. Flat, 4.4-4.1-4.4, with co-owned other Hot A/C WKRQ, they total 11.3.
8 WKFS CHR IHeart Media. – 0.1; 4.2-4.1-4.1, as the only CHR hangs steady.
9 WEBN Rock iHeart. – 0.1; 3.7-3.7-3.6, the market’s 4 Rock formats combine for a 13.1 share.
10 WGUC Classical Cincinnati Public Radio. + 0.4; 3.1-3.0-3.5, gives the non-comm pair with News/Talk WVXU, 6.3.
11 WIZF Urban Radio One. – 0.4; 3.8-4.1-3.4, is the only Urban genre besides R&B Oldies WOSL.
12 WVXU News/Talk Cincinnati Public Radio. Steady, 2.8-2.4-2.8, leads commercial Talkers WKRC 0.2 & WDBZ 2.6.
13 WOSL R&B Oldies Radio One. – 0.1; 2.7-2.5-2.6.
13 WKRC Talk iHeart. + 0.2; 2.4-2.3-2.6, (almost WKRP in Cincinnati).
15 WCKY Sports iHeart. + 0.1; 2.3-2.3-2.4, a flat first place in a two Sports station race.
16 WNNF Country Cumulus Media. – 0.3; 2.4-2.0-2.1, the 2nd of three Country stations
17 WFTK Rock Cumulus Media. – 0.2; 1.9-1.9-1.7.
18 WYGY Country Hubbard Broadcasting. – 0.3; 1.9-1.5-1.6.
19 WEBN-HD2 Modern Rock iHeart. + 0.2; 1.0-1.0-1.2.
20. WSAI Sports iHeart. 0.8.
22. WNKU/WNKN Adult Alternative Northern Kentucky University. 0.5, the market’s only AA.
23 WOBO Variety Educational Community Radio. 0.4.
24 WDBZ Talk Radio One ties at 0.2 with WMKV Adult Standards Maple Knoll Communities, 0.2.
Holiday Let Down: n/a Swings: + 1.4 Classic Hits WGRR, – 1.6 Country WUBE-F.
Shares: Cumulus 23.3-28.0-25.4, iHeart 26.2-24.3-24.9, Hubbard 20.3-17.8-18.6, Cincinnati Public 5.9-5.4-6.3,
Radio One 6.9-7.0-6.2.

30. CLEVELAND, OH. 1,758,800. Stations 36, Subscribers 58%. Black 20%, Spanish 4%
1 WMJI Classic Hits iHeart. + 1.1; 9.2-9.8-10.3, #1 share, #1 cume 539,200 leads Adult Hits & Classic Rock.
2 WGAR-F Country iHeart. + 1.8; 6.8-6.1-8.6, nice gain for the only Cleveland Country.
3 WHLK Adult Hits iHeart. – 0.6; 8.6-8.2-8.0.
4 WDOK Adult Contemporary CBS Radio. – 0.9; 7.6- 11.1-6.7, slides 4.4 after the holidays.
5 WZAK Urban AC Radio One. + 0.4; 6.1-7.3-6.5, format stand-alone roller-coaster re-ride.
6 WNCX Classic Rock CBS Radio. + 0.4; 6.0-6.2-6.4, tops Cleveland’s 3 Rock genres.
7 WTAM News/Talk iHeart. – 0.5, 6.8-5.3-6.3 leads News/Talk WCPN 2.7 and Kent State News/Talk by 5.5.
8 WQAL Hot AC CBS Radio. + 0.4; 5.4-5.2-5.8, with another gain for the market’s only Hot A/C.
9 WENZ Urban Radio One. – 0.7; 5.6-5.4-4.9 to complement co-owned Urban A/C WZAK, combining at 11.4.
10 WMMS Rock iHeart. + 0.1; 4.5-4.0-4.6, the “Buzzard” stays aloft.
11 WAKS CHR iHeart. + 0.1; 3.6-3.6-3.7, low territory for this group & format.
12 WKRK-F Sports CBS Radio. – 0.2; 3.7-3.8-3.5, Sports the only game in town.
13 WCPN News/Talk Ideastream. + 0.3; 2.3-2.2-2.6, trails News/Talk WTAM by 3.7.
14 WMMS-HD2 Modern Rock iHeart. + 0.2; 1.4-1.3-1.6, Rocker #3 of 3.
15 WCLV Classical Cleveland Classical Radio. -0.1; 1.3-1.0-1.2, solo performance.
16 WKHR Adult Standards Kenston Local School District. + 0.1; 1.0-0.8-1.1. Old school?
17 WJMO Gospel Radio One, 1.0.
18 WKSU-F/WKRJ/WKRW/WKSV/WNRK News/Talk Kent State University, 0.8 with 5 signals averages 1.6 each.
19 WCRF-F/WVMS Religious Teaching Moody Bible Institute. – 0.4; 0.9-0.9-0.5, is the only religious subscriber.
Holiday Let Down: – 4.4 Adult Contemporary WDOK. Swings: + 1.8 Country WGAR-F, – 0.7 Urban WENZ.
Shares: iHeart 40.9-38.3-43.1 tops all PPM scores, CBS 22.9-26.3-22.4, Radio One 11.7-13.6-12.4.

Takeaways:
Connecting Channels, Community & Content = Sales
Any more Mass Appeal Formats Out There?
Many sports stations score real low.
Any studio can send digital; not everyone buys what’s delivered.
It’s not how long you make it; it’s how you make it long.

Broadcast Connector Clark Smidt guides existing resources to win.
Let’s talk: 978 470-2120, Andover, MA. [email protected] All ratings and commentary at RBR.com. @ClarkSmidt. Please Tweet, send and pass it on.