Raycom goes hyper-local with station websites


Raycom Media and DataSphere Technologies, provider of hyperlocal Web technology and sales solutions for media companies, will launch neighborhood-focused websites across the U.S in cities served by Raycom’s TV stations. They will provide local communities with info about news, events, entertainment and personalities relevant to their day-to-day lives. Local businesses will also benefit from the opportunity to reach their potential customer base.

This agreement is the latest implementation of DataSphere’s LocalNet service, a comprehensive solution that already provides turnkey technology, advertising and sales capabilities for 5 media companies and more than 160 neighborhood sites.

“Raycom’s focus has always been on contributing to the local community, seeking out divergent points of view and creating an atmosphere of community dialog,” said Paul McTear, Raycom CEO. “DataSphere’s LocalNet service will allow us to further fulfill this vision rapidly, and with greater efficiency than would otherwise be possible.”

The first of Raycom’s LocalNet implementations will be operational before the end of April and will use both LocalNet’s technology platform and DataSphere’s sales team.