Raycom helps African-American network Bounce onto the scene


Fledgling Bounce TV is the first of its kind – a broadcast network aimed at the African-American community. It will start with a major splash, with access to more than 10% of US households and almost 19% of African-American households via digital side channels of 26 Raycom O&Os.

Bounce is looking to reach 50% of the US, and Raycom is calling on other broadcasters to help carry it into other markets.

Raycom’s Paul McTear said, “Bounce TV is the right network at the right time for our stations. Bounce TV will allow us to better serve our communities, giving underserved African American consumers a new local television brand designed specifically for them while also providing our local stations an ideal companion network for their digital spectrum.  We believe Bounce TV will be a meaningful network in our local communities and we look forward to a great relationship for many years to come.”

“Landing our first station group is significant, but to explode out of the gate with Raycom, a leader in providing local television across the country, is tremendous and instantly validates the mission of Bounce TV,” added Bounce TV distribution chief Jeffrey Wolf. “The Raycom stations will be able to localize our network and have it serve as a perfect complement to their primary channel. We could not be more thrilled to welcome Raycom as our foundation affiliate group.”

The National Association of Broadcasters recognized the importance of this agreement. NAB President/CEO Gordon Smith commented, “In launching the new Bounce TV network, Raycom is utilizing digital spectrum in a very smart and truly meaningful way by serving African American television viewers with a free niche programming service. Local TV stations across America are using TV airwaves to deliver on the promise of digital television, and we fully expect that other broadcasters will support Bounce TV and other unique program services.” 

The network will be available in the following markets and on the following Raycom stations:

* Cleveland/Akron, OH (WOIO/WUAB)

* Charlotte, NC (WBTV)

* Cincinnati, OH (WXIX)

* West Palm Beach, FL (WFLX)

* Birmingham, AL (WBRC)

* Memphis (WMC)

* Louisville, KY (WAVE)

* Richmond, VA (WUPV)

* Columbia, SC (WIS)

* Huntsville, AL (WAFF)

* Shreveport, LA (KSLA)

* Jackson, MS (WLBT)

* Baton Rouge, LA (WAFB)

* Savannah, GA (WTOC)

* Charleston, SC (WCSC)

* Myrtle Beach/Florence, SC (WMBF)

* Tyler/Lufkin, TX (KLTV)

* Augusta GA (WFXG)

* Montgomery, AL (WSFA)

* Columbus, GA (WTVM)

* Wilmington, NC (WECT)

* Albany, GA (WALB)

* Biloxi, MS (WLOX)

* Hattiesburg, MS (WDAM)

* Dothan, AL (WDFX)

* Lake Charles, LA (KPLC).

RBR-TVBR observation: This is what we’re talking about – broadcasters using their digital spectrum to its fullest in the public interest. Bringing brand new broadcast programming to an underserved minority is about as public interest as one can get.

Broadcasters haven’t even had two full years to develop the full array of digital capabilities that the government forced them to attain whether they wanted it or not (they wanted it). Now that same government wants to squeeze these capabilities out of TV before it even gets going in the name of a spectrum crunch that may not even exist?