The impact on broadcast media from new technologies prior to the COVID-19 pandemic was challenging enough for some companies.
Now, with shelter-at-home edicts still in place across much of the U.S., data showing how OTT and CTV are more than ever clawing away viewers could have some cable and broadcast TV stewards biting their nails.
To get the latest insight into where broadcast TV’s post-pandemic future path may go, Scott Schiller, the Global Chief Commercial Officer at global media and marketing services company ENGINE, participated in the latest RBR+TVBR Coronavirus INFOCUS podcast hosted by Editor-in-Chief Adam R Jacobson.
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For future access to this podcast and all forthcoming episodes, set a bookmark for the RBR+TVBR Coronavirus INFOCUS Podcast page by clicking on the image below.