A Millennial Magnet, In Spanish



By Adam R Jacobson

It’s always refreshing to hear a media executive declare that their company is in growth mode, and not in “duck and cover mode,” as this Southern Calfornia-based veteran of the radio and television industry proudly declares.

LBI / Liberman Broadcasting, Inc.In fact, it’s been a strong year at LBI Media, the Burbank-based parent of the Spanish-language broadcast network Estrella TV and a group of radio stations that include regional Mexican FMs in the key Latino markets of Los Angeles, Dallas, and Houston.

The growth is set to continue into 2017, and there is one primary catalyst for these continued revenue and ratings trends.

Their consumers may call them Milenios. You can call them millennials. 

 If you plan to be in radio for the next 5 to 10 years, you need to understand Hispanic radio. If you’re in Hispanic radio now, or are considering entering it, you need to attend the 2017 Hispanic Radio Conference, set for March 28-29, 2017 in Fort Lauderdale, Fla. For full details, visit HispanicRadioConference.com and plan your ROI-generating Spring Break today.

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