According to Horowitz Research, some 27% consumers it recently surveyed say they are watching more ads overall than before the pandemic. And, TV consumption is up.
Add to that findings that show 33% of respondents saying they are paying attention to ads from local businesses more than they did before the crisis.
How is the content of these ads essential to getting viewers to pay attention, and convert those viewers into shoppers?
Adriana Waterston, a Senior Vice President at Horowitz Research, an agency specializing in multicultural, media and millennial research, offers up her analysis in this latest RBR+TVBR Coronavirus INFOCUS podcast hosted by Editor-in-Chief Adam R Jacobson.
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