Quick-service restaurants (QSRs), casual dining establishments and food delivery brands represent some of the biggest and most steady advertisers on broadcast media. But, the novel coronavirus pandemic upended the industry, leading many brands to rapidly adjust how consumers could enjoy meals safely — in the comfort of their homes during quarantine.
A ripple effect was seen with respect to year-over-year spending trends, and impressions. But, some interesting insights can be seen with respect to ad impressions. Stuart Schwartzapfel, SVP of Media Partnerships at iSpot.tv, shares his company’s latest research in this fresh RBR+TVBR Coronavirus INFOCUS podcast hosted by Editor-in-Chief Adam R Jacobson.
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