“I’ve been listening to English-language radio a lot, and frankly I’m sick and tired of every single ad I hear being related to this pandemic.”
Those are the words of Jim Kalmenson, President of family-owned radio broadcasting company Lotus Communications.
Lotus’ properties include Rockers in Las Vegas and Boise, Idaho, and some of the nation’s most unique multicultural properties, both serving the Los Angeles market.
How did these stations move to cover the COVID-19 pandemic for its listeners in ways no other media outlet could? Kalmenson shares details, and other thoughts, in a fresh RBR+TVBR Coronavirus INFOCUS podcast hosted by Editor-in-Chief Adam R Jacobson.
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