Local heroes. It’s a great way to describe Wisconsin’s radio and television broadcasters, says Michelle Vetterkind, President/CEO of the Wisconsin Broadcasters Association.
A small town AM started working with local farmers and creameries to donate unused milk normally served with school lunches. That resulted in the production of cheese curds — something “that turned into quite the success story” that prompted RBR+TVBR Editor-in-Chief Adam R Jacobson to talk about “Cheeseheads” and the loss of Wisconsin’s sports action in the wake of the COVID-19 pandemic.
These and other great topics are at the heart of a 12-minute conversation between Vetterkind and Jacobson that can be heard now in the latest RBR+TVBR Coronavirus INFOCUS podcast. While times are tough, local media is even hiring!
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