RBR+TVBR InFOCUS PODCAST: Max Kalehoff, Realeyes

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Late last week, just in time for Juneteeth, “emotion AI” television advertising research  firm Realeyes released some intriguing data regarding consumer response to brands that rolled out Blacks Lives Matter-themed creative.


Were the ads well received? With front-facing cameras used to measure the attention and emotion of opt-in viewers the hallmark of Realeyes’ studies, it looked at several themed campaigns from such brands as the Disney Channel, Nike, McDonald’s, and Procter & Gamble Co., and the National Football League.

The results of the study are discussed in this new RBR+TVBR INFOCUS Podcast with Realeyes marketing head Max Kalehoff, who speaks with RBR+TVBR Editor-in-Chief from New York.

Listen to “RBR+TVBR InFOCUS PODCAST: Max Kalehoff, Realeyes” on Spreaker.

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