RBR+TVBR InFOCUS PODCAST: Max Kalehoff, Realeyes


Late last week, just in time for Juneteeth, “emotion AI” television advertising research  firm Realeyes released some intriguing data regarding consumer response to brands that rolled out Blacks Lives Matter-themed creative.

Were the ads well received? With front-facing cameras used to measure the attention and emotion of opt-in viewers the hallmark of Realeyes’ studies, it looked at several themed campaigns from such brands as the Disney Channel, Nike, McDonald’s, and Procter & Gamble Co., and the National Football League.

The results of the study are discussed in this new RBR+TVBR INFOCUS Podcast with Realeyes marketing head Max Kalehoff, who speaks with RBR+TVBR Editor-in-Chief from New York.

Listen to “RBR+TVBR InFOCUS PODCAST: Max Kalehoff, Realeyes” on Spreaker.