RCS’s Test Man Ops For Rest

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After some five decades in broadcast media, the Product Manager for iHeartMedia-owned RCS’s Test All Media division is heading into retirement.


He’s been in the role since 2011, making him one of the key figures driving the group forward in the field of media and research technology.

The man set to exit RCS: Bill Richards.

Richards founded Test All Media in 2008, and was later acquired by iHeartMedia. Before launching the operation, Richards through his consultancy created online research software “Rate the Music.” This was also acquired by iHeartMedia.

“We thank Bill for his leadership and strategic contributions that position Test All Media for future success,” RCS CEO Philippe Generali said. “Bill should be extremely proud of the mark he has left on our industry.”

Richards’ career includes roles as VP/Programming for Premiere Radio Networks, and has led the programming or served as a programming consultant for KLUC-FM in Las Vegas; KDWB-FM in Minneapolis; WNCI-FM in Columbus, Ohio; and KIIS-FM in Los Angeles.

— With reports from Radio Ink

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