Re-think Broadcast Newscasts to Remain Relevant

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Michael DeLierBy Michael DeLier


What can be done to inject more spontaneity, less promotion and more substance in local and network news? Turns out a lot and stations should think about these concepts to retain viewers, says DeLier Group President Mike DeLier ([email protected]deliergroup.com) in this commentary for RBR+TVBR.

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