In the summer of 1995, Corey Stevens and Texas Flood were being pitched as an act to consider if you were a fan of Stevie Ray Vaughn. The A&R rep at Eureka Records pitching the group’s single? Joel Wertman.
Wertman spent the late 1990s and early 2000s as the Los Angeles-based label’s key promotions leader. The experience came following the 1980 opening of a Sunset Blvd.-based publishing and production company focused on country music; the 1985 release of a single he co-wrote by R&B act Mona Lisa Young; and the November 1992 promotion of recording act Acosta/Russell, which saw him pitching the act to then-WPXY in Rochester, N.Y. Program Director John Ivey.
Today, Wertman is far from Hollywood but very much involved in a media company with its hand in music and a focus on a visual future fueled by 5G just as much as ATSC 3.0.