Reality at NBC w/ 'America's Got Talent' wins Tuesday

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From 8-9 p.m. ET, “America’s Got Talent” (3.3/11 in 18-49, 12.3 million viewers overall) won its time period last night among ABC, CBS, NBC, Fox and CW in adults 18-34, 18-49 and 25-54, total viewers and all other key demographics, pending updates.


From its first half-hour to its second, “America’s Got Talent” grew by 16 percent in 18-49 rating (to a 3.6 from a 3.1) and by 15 percent or more than 1.7 million persons in total viewers (13.1 million vs. 11.4 million). 

Versus NBC’s average in this time period last summer, “America’s Got Talent” was up 120 percent in 18-49 rating (with a 3.3 rating vs. a 1.5, “live plus same day,” non-sports) and up 144 percent in total viewers (12.700 million vs. 5.198 million).

From 9-11 p.m. ET, “The Voice” (4.5/13 in adults 18-49, 12.1 million viewers overall) scored an 18-49 rating that is higher than the 18-49 rating of every non-sports telecast to air last summer on ABC, CBS, NBC, Fox or CW, with the sole exception of the “Glee” finale, which delivered a 4.7 rating on June 8, 2010. 

“The Voice” was the #1 program of the night in adults 18-49, winning its time period in all key ratings categories among ABC, CBS, NBC, Fox and CW..  Versus NBC’s average in this time period last summer, “The Voice” is up 50 percent in 18-49 rating (4.5 vs. 3.0, “live plus same day,” non-sports).

NBC ranked #1 for the night in all key ratings categories, including adults 18-34, adults 18-49, adults 25-54 and total viewers (pending updates).

(source: NBC)