RECMA: Mediaedege:cia most competitive in ‘07


Mediaedege:cia was the most competitive media agency for new business pitches over the past year, according to findings of the ninth Compitches Report, released this by RECMA. The report awards a point system to agencies based on how competitive they were on media account reviews. It assigned  Mediaedge:cia 365 points for the year, ahead of second place WPP sister MediaCom with 356 points.
The survey analyses the pitches and moves to media agencies, summarizing the advertisers’ choices. In 2007, RECMA has analyzed 2179 pitches and moves, including retentions and extensions of accounts from 205 agencies in 15 countries.
| See the rankers here |