Reed’s, Inc., maker of the top-selling sodas in natural food stores nationwide, announced its Reed’s and Virgil’s brands will be featured in their first radio advertising his month. The campaign is expected to reach four million listeners on Clear Channel LA’s 104.3 KBIG-FM MYfm. It’s expected to run from 10/27 to 11/3.
“This is the first time we will advertize our brands on the radio. We’re thrilled to be working with Fresh & Easy and Clear Channel Communications, the largest radio station owner in the U.S. for this media campaign,” says Chris Reed, Founder, Chairman and CEO of Reed’s. “We are highlighting our relationship and a program with Fresh & Easy Neighborhood Market. Their focus on quality and freshness is a perfect fit for Reed’s and Virgil’s all natural beverages with their refreshing, delicious and wholesome great taste. We’re excited to be working with Fresh & Easy as they position themselves to become one of the top supermarket retailers in the United States.”
Reed’s makes the top selling natural sodas in the natural foods industry sold in over 10,500 natural food markets and supermarkets nationwide. In 2009, Reed’s started producing Private Label natural beverages for select national chains. Its six award-winning non-alcoholic Ginger Brews are unique in the beverage industry, being brewed, not manufactured and using fresh ginger, spices and fruits in a brewing process that predates commercial soft drinks. The Company owns the top selling root beer line in natural foods, the Virgil’s Root Beer product line, and the top selling cola line in natural foods, the China Cola product line. Recently, Reed’s introduced its Reed’s All Natural Ginger Nausea Relief product for the over-the-counter stomach aisle for all retail channels and acquired the Sonoma Sparkler brand, a sparkling juice celebration drink with an established customer base. Other product lines include: Reed’s Ginger Candies and Reed’s Ginger Ice Creams.
Reed’s products are sold through specialty gourmet and natural food stores, mainstream supermarket chains, retail stores and restaurants nationwide, and in Canada, as well as through private label relationships with major supermarket chains.