VCI Solutions announced that REELZCHANNEL has selected their Orion Business System to manage their back-office operations. REELZCHANNEL, owned by Hubbard Broadcasting, provides a distinctive platform that delivers valuable movie news, information, and fun to its TV viewers and online audience. The REELZCHANNEL brand has continued to grow since its launch in 2006 and thus set out to find a traffic system that would not only provide operational efficiencies, but positively impact their ROI, while affording continued growth opportunities.
VCI Solutions’ Orion will provide REELZCHANNEL with enhanced capabilities and rich functionality, such as accurate real-time inventory that ensures the maximum revenue for every spot sold, as well significant branding opportunities through secondary events. In addition, the Orion system supports a 100% real-time integration with InVision’s DealMaker Sales Proposal System which allows all data entered into one of the two systems to flow back and forth freely throughout the workflow. This integration also enhances the overall business intelligence by affording increased reporting mechanisms, including trends analysis.