Regent Communications announced a groupwide agreement to make all of its station streams available to iPhone and iPod Touch users through Radiolicious, a new native iPhone application available through the iTunes App Store Regent is the first major radio group to contract for all of its streaming stations to be available through the Radiolicious application. The application can be accessed at http://phobos.apple.com/WebObjects/MZStore.woa/wa/viewSoftware?id=293225131.
Larry Downes, VP/Technology and Digital Media at Regent Communications, said, "Our stations are ingrained in the communities we serve and our loyal listeners have told us they want to access live radio through the myriad of portable devices they use. Our alliance with Radiolicious reflects our focus on expanding the digital distribution of our station brands and capitalizing on our leading audience shares. This new application will allow our stations to brand the player and create mobile-only contests, promotions and other revenue generating opportunities.”
Since Radiolicious launched in early October of this year, the application has had several thousand downloads a day. Currently, Regent streams the programming of 57 of its stations over the Internet via the stations’ websites. All 57 of those stations are now available through the Radiolicious application on iTunes.