Regis and Kelly's High Heel-A-Thon pacts with Dr. Scholl’s


Top morning talk show "Live with Regis and Kelly" will add present its first-ever athletic competition: the High Heel-A-Thon, a 150-yard dash in NYC on 7/9. Unlike more run-of the-mill sprints, there’s a twist: all participants in the "High Heel-A-Thon" must wear high-heeled shoes during the competition, with a minimum of a 3-inch heel.

"Live" is partnering with Dr. Scholl’s For Her to present the event, which will take place in Central Park. The official competition, for which participants will be sprinting for more than $30,000 in prize money and a variety of fun prizes, is open to women only, though men can enter a special honorary race category. And it’s all for a wonderful cause: proceeds will benefit The March of Dimes children’s charity. "Live" also has arranged for a special $50,000 donation in commemoration of the event.