We reported last week many of the details of Re/Max’s “For All the Things That Move You” campaign for this year, which uses broadcast, cable, radio, print, digital and social media. The TV effort that debuts 2/25 will feature three 30-second ads, two 15-second spots and one Spanish language ad that will air throughout the U.S. Vanessa Malone, Re/Max Director of Marketing and Advertising, gave RBR-TVBR the entire TV buy details:
Broadcast
ABC: Once Upon a Time, Castle
CBS: The Amazing Race, Person of Inerest
NBC: Smash, Deception
Telemundo: Noticiero Telemundo, La Reina Del Sur
Cable
TNT
TBS
Discovery
USA
Food
NatGeo
History
SyFy
HGTV
DiY
Lifetime
LMN
Headline News
CNBC
MSNBC
The campaign will maintain a consistent presence throughout the year. R&R Partners of Las Vegas continues to be the creative agency for this campaign and Carat is the national television media buying agency. Three 30-second spots, two 15-second spots and one Spanish language spot will be airing throughout the U.S. on general market and Hispanic networks.
