RE/MAX rolls out 2009 campaign

0

RE/MAX Agents have the experience to get the job done. This is the message of newly created TV spots from RE/MAX, which tell viewers that today, more than ever before, professional real estate agents make a big difference when you’re trying to buy or sell a home. Sellers are reminded that they may not need to "wait for the market to heat up," while buyers are advised that they might just "kick themselves" later for not buying in today’s market.


In a market where its competitors are cutting back on advertising buys, and even canceling entire television campaigns, RE/MAX is still vigorously promoting its brand with a mix of television, cable, radio, print and Internet. RE/MAX continues to make media buys on a regional level, as well as, nationally, where its TV campaigns attract nearly as many viewers as all of its competitors combined.

The new RE/MAX television campaign will roll out over the next few months and can be seen during popular prime-time network programming, newscasts, and on cable. All the spots have also been produced in Spanish, and will be carried on prominent Spanish Language networks. For the last three years RE/MAX has produced its TV commercials in a High-Definition video format with 5.1 surround sound.

All the TV spots direct viewers to the company web site, remax.com, which is frequently ranked as the most visited web site of all the real estate brokerage brands.