Re/Max will continue its “For All the Things That Move You” national campaign in 2013 using broadcast, cable, radio, print, digital and social media. A TV ad campaign that debuts 2/25 will feature three 30-second ads, two 15-second spots and one Spanish language ad that will air throughout the U.S.
The campaign features the specific desires of a variety of consumers and suggests that RE/MAX agents understand their dreams and can make them come true.
“We unveiled the ‘For All the Things that Move You,’ campaign last year and received overwhelmingly positive response,” said Mike Ryan, Executive Vice President of Global Communications and Branding. “For 2013, we’re continuing the theme by highlighting the ‘things’ that trigger consumers to buy and sell homes.”
The campaign will maintain a consistent presence throughout the year. With year-round visibility, RE/MAX plans to continue its leading national television Share of Voice for real estate, which it has enjoyed since 2002.
R&R Partners of Las Vegas continues to be the creative agency for this campaign and Carat is the national television media buying agency.
Three 30-second spots, two 15-second spots and one Spanish language spot will be airing throughout the U.S. on general market and Hispanic networks. The spots were produced by Nola Pictures, directed by Nick Lewin and filmed on location in New Orleans.
“The TV spots capture the individual style of consumers from every walk of life, and convey the pride and honor felt by RE/MAX agents who help consumers find a house they can call their home,” added Ryan.
Because RE/MAX has a larger international presence than any of its competitors, more than 85 countries, the digital and print ads will follow a global strategy developed in 2012. They will include versions in Spanish, Italian, Portuguese, Hindi and Mandarin Chinese.