Renda Broadcasting has chosen Marketron Broadcast Solutions to provide products and services to their entire radio group. In addition to Marketron’s business system software, Renda will utilize the new Marketron Exchange e-commerce platform. Renda Broadcasting and its affiliates O&O 25 radio stations in 8 markets.
Renda stations will use Marketron software to manage their ad inventory. The Marketron solution includes Sales, Traffic, Reports and Billing applications, and is integrated with Marketron Exchange for electronic orders and invoices.