Rent-A-Center announced today the launch of an integrated advertising campaign featuring legendary sports figure Earvin “Magic” Johnson. Touching upon themes of respect and the achievement of goals, the ads spotlight Rent-A-Center’s exclusive Worry-Free Guarantee, introduced in last year’s campaign.
Created by Dallas ad agency Launch, the 15- and 30-second TV and radio spots feature Johnson discussing the values that shaped his success, both on and off the court.
They begin airing yesterday and continues throughout the year. Visuals bearing testimony to his legendary career reinforce the message.
Johnson speaks to Rent-A-Center’s commitment to those same values. Citing Rent-A-Center’s 100% satisfaction guarantee, he calls attention to the availability of brand-name merchandise via an easy, worry-free experience without the need for credit or credit checks. Sharing the spotlight with Johnson are visuals of RAC merchandise and lifestyle shots of customers enjoying new furniture, appliances and electronics.
The integrated campaign, created by Rent-A-Center Marketing Alliance partners Launch Agency and RAZOR, includes radio, print, Web and in-store marketing. OMD Chicago plans and places the broadcast media.