Rentrak Helps Viamedia Drive Auto Sales


RentrakMovie and TV everywhere measurement service Rentrak announced increased sales and new clients through the use of its automotive segmentation.

The change, says the company, provides advance demo targeting.

Click here to Login & view the full article & read our famous RBR+TVBR observation (Not a member? Join Today!)

Previous articlePPM, Voltair Hot at Radio Show
Next articleSaga Closes $100M Credit Agreement
RBR+TVBR has been reporting on the business of broadcasting for nearly three decades. Beholden to no one, it is independently owned.