The other TV measuring service – Rentrak – is keeping its name in the news via client signings and acquisitions of late. The acquisition of Fox Network Group as a client falls into the former category.
The measuring service will provide its research for Fox Broadcasting, FX Networks and National Geographic Channels. According to Rentrak, the deal is an extension of an existing relationship that adds linear TV ratings and consumer data reporting.
“As television continues to evolve from linear programming to a premium, platform-agnostic experience, and as we optimize that experience with messaging to highly defined customer segments, we see Rentrak as well positioned to deliver the kind of data insights that will help inform targeted TV advertising strategy,” said Audrey Steele, FNG’s SVP of Sales Research and Marketing. “Rentrak has been embraced by all the major agency holding companies and it is important to FNG we have the same intelligence that Rentrak provides to the buying community.”
“We are excited to expand our relationship with FNG. Their vote of confidence in Rentrak’s vision of the future landscape of advertising is very rewarding to our company,” said Rentrak Chief Executive Officer and Vice Chairman Bill Livek.