Rentrak announced a multi-year StationView Essentials contract with Ace Marketing, a local advertising agency in Bakersfield, CA. The agency will use Rentrak’s local TV ratings currency with television clients to help better plan and execute its television campaigns.
Rentrak’s television ratings service is the only fully-integrated system of detailed satellite, telco and cable TV viewing information from more than 25 million TVs nationwide including granular information for TV stations in all 210 local markets.
“We are pleased to add Rentrak to help our clients make smarter targeting decisions on selecting and buying local television advertising, ” said Debera Anton, president and chief executive officer of Ace Marketing. “The fact that we can access demographic measurement daily in addition to having more stable ratings will help us better serve our clients.”
“Ace is the second Bakersfield agency Rentrak has partnered with in just the last week,” said Steve Walsh, executive vice president of local market television at Rentrak. “We are very excited to welcome Ace Marketing to our family of local agency clients.”