Rentrak/Kantar link viewing and shopping stats


RentrakRentrak knows what video content people watch and where they watch it; Kantar knows what they buy. The two sets of data are being combined to provide a new tool to marketers.

The new arrangement is a manifestation of the pair’s merger last October.

Click here to Login & view the full article & read our famous RBR+TVBR observation (Not a member? Join Today!)