Steady Activity Seen For Spot Cable

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There’s little movement among brands electing to use spot cable to reach potential customers. That’s good news, as it shows commitment to the medium by such brands as Trivago and Allstate.


Those brands are back on the latest Spot Ten Cable report from Media Monitors, which shows once again that auto insurance specialists are big spenders. GEICO, Liberty Mutual, and Progessive dominate.

As such, Allstate is back and at No. 7.

Meanwhile, Trivago ranks No. 10 — just as Spring Break ends and summer vacation planning begins in earnest for many.

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