According to Magna Global research, programmatic buying of digital media inventory will reach $7.4 billion this year in the US, of which $3.9 billion will be transacted through Real-Time Bidding (RTB), and another $3.5 billion will be transacted through other programmatic/automated platforms (including social media). Programmatic buying is the automation of the buying and selling of desktop display, video and mobile ads using real-time-bidding.
