Restaurants and San Francisco spots examined


Media Monitors took a look at San Francisco–the 4th largest radio market with a population of 6,013,700—and Restaurants for last week’s Spot Ten Reports.

The California market has more Propositions on the ballot each election season than any other state; San Francisco gets them on the air. The #1 spot was one called NO ON 8, EQUALITY FOR ALL that ran 1,634 announcements. Proposition 8 is an initiative measure on the 2008 California General Election ballot titled Eliminates Right of Same-Sex Couples to Marry. If passed, the proposition would change the California Constitution to eliminate the right of same-sex couples to marry in California. Coming in #2 was GEICO with 1,029 spots, while WALMART was #3 with 655 ads. SHANE COMPANY was #4 running 624 spots and CALIFORNIA AGAINST COSTLY ENERGY – PROP. 7 in at #6 with 617. VERIZON was #7 with 589 spots, while TOYOTA was #8 running 587 spots. The HD DIGITAL RADIO ALLIANCE was #9 with 521 spots and #10 was AT&T with 485 spots.

The convergence of fast food and family restaurants has been blurred by the kinds of restaurants that have developed into national franchises. Coming in #1 in the category of Restaurants and Nightclubs is T.G.I. FRIDAY’S with 7,497 spots nationwide. #2 was BUFFALO WILD WINGS GRILL & BAR with 788 spots, while ROMANO’S MACARONI GRILL was #3 running 673 spots. HOOTERS popped into #4 with 670 spots and IHOP was #5 airing 614 commercials. APPLEBEE’S was #6 with 613 spots, while WILD WING CAFÉ was in at #7 with 539 spots. Coming #8 was CHILI’S with 496 ads and RUTH’S CHRIS STEAK HOUSE was in at #9 with 455 spots. And #10 on the restaurant list was BONEFISH GRILL with 377 spots.

On the national level, the king of the SPOT TEN National remains on top, WALMART with 52,739 spots. Coming in #2 was GEICO with 35,260 spots, while HOME DEPOT had #3 with their 27,805 commercials. #4 was the HD DIGITAL RADIO ALLIANCE with 24,592 spots and AT&T lands at #5 with 22,876 spots.