Retailers Also Using Cable Spots To Ring Registers


by Diana Stokey, Media Monitors

Don’t think for a minute that the value of spot cable isn’t lost on the big retailers come holiday shopping season.

In last week’s Media Monitors Cable Spot Ten report, JCPenney moved up to No. 1, with 75,467 spots.

The feat makes JCPenney the No. 1 advertiser across all radio and TV media tracked by Media Monitors.

It’s a testament to the retailer’s strong belief in broadcast and cable TV to help draw consumers.

Walmart advanced to No. 3, clearing 42,406 commercials, while Target jumped to No. 7 with 25,661 spots.