Retailers Renew Their Spot TV Activities


With Valentine’s Day approaching, two large brick-and-mortar retailers have taken to TV spot to help ring the registers. Which clothing and apparel stores are investing in television?

As shown below, JCPenney and Target are newly active in the Media Monitors Spot Ten TV chart.

The top two slots go to auto insurance companies, with GEICO at the top (as it is in radio), and Progressive at No. 2.

Here is this week’s report, in full: