Retailers Rule As Broadcast TV’s Spot Stars


by Diana Stokey, Media Monitors

It’s beginning to smell a lot like Christmas, based on the flow of greenbacks from retailers to broadcast TV as the Thanksgiving Day holiday officially welcomed Santa Claus and the start of the Christmas and Hanukkah gift-grabbing season.

In last week’s Media Monitors TV Spot Ten report, the top three advertisers were brick-and-mortar retailers.

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