Retirement Living TV taps Apex for DR


Retirement Living TV (RLTV) appointed Apex Media, a Cross MediaWorks company as their direct response agency. Apex will be specifically handling short-form direct response and long-form paid programming media for RLTV and will report to Gig Barton, VP Advertising Sales and Sponsorships. Apex Media is one of America’s leading full-service organizations for direct response advertising, that specialize in long (Infomercials), and short-form (direct response), religion, home shopping and special interest programs.

“Adults 50+ are a discerning and powerful group to target and we look forward to the results APEX’s innovative concepts and creative ad campaigns will provide for our company and our consumers,” says Barton.

RLTV is the only cable network that is dedicated to the 50+ demographic, a valuable and much sought after audience for paid programming producers. “This new strategic relationship presents a very exciting opportunity for both RLTV and Apex Media,” says Marc Krigsman, CEO of Cross MediaWorks. “The 50+ market is a key demographic for companies and organizations that want to reach an audience that now includes baby boomers with a direct-to-consumer advertising message and we couldn’t more excited about what this relationship is going to mean to everyone.”