Return Season in Full Swing


ShoppingThe holiday shopping rush is winding down, but the return season is in full swing.

The change may affect ad copy for radio and television as advertisers update the language in their spots.

Nearly 40% of gifts were returned last holiday season, according to the National Retail Federation.

About $70 million worth of merchandise is predicted to be returned this season, according to logistics provider Optoro. credits Zappos as having a liberal return policy, with free return shipping and a full-year return window, much longer than the typical 60 to 90-day window, reports the Pittsburgh Post-Gazette. Some of the others considered top-tier are Nordstrom, Target, Macy’s, J.C. Penney, L.L. Bean, Costco, and Bed Bath and Beyond. Many retailers are expected to extend their return window through January.

For online shoppers, more retailers are providing free turn shipping or allowing e-purchases to be returned to brick-and-mortar stores.