The reverse auction is coming and now is the time to prepare.
So says Fletcher, Heald & Hildreth.
The commission has posted the reverse auction file format specs that will be available and for those broadcasters who take part in the auction.
As the auction bidding proceeds, the commission will post each licensee’s data — to be reviewed by that owner only, according to FHH, which could help participant’s shape their bidding strategies.
The FCC has an online workshop on March 11 on making an initial commitment at 10 a.m.